What are the responsibilities and job description for the Public Relations Lead Assurance, Associate Director position at Ernst & Young Advisory Services Sdn Bhd?
Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences.The opportunityWe are seeking an experienced and dynamic PR Associate Director to join our team. The ideal candidate will be responsible for developing and executing strategic public relations plans that enhance the company's brand, increase visibility, and support business objectives.Key Responsibilities : Partner with EY management to understand business objectives and establish PR programs that promote the firm.Develop and implement comprehensive PR strategies that align with the company's goals and objectives.Manage and oversee all public relations activities, including media relations, press releases, and social media.Build positive relationships with key media contacts to gain positive exposure for the firm.Create and distribute compelling content, including press releases and articles.Promote EY through media briefings, news releases, and events.Coordinate national PR strategies with regional public relations efforts.Collaborate with the BMC team to ensure cohesive messaging.Analyze appropriate communications channels to build awareness of the firm's key messages.Prepare and train company spokespeople for media interviews.Analyze PR campaign performance and provide regular reports to senior management.Work with minimal supervision in a fast-paced, deadline-oriented environment.Skills and attributes for success : Strong understanding of media relations and brand management.Ability to think strategically and creatively to develop innovative PR campaigns.Knowledge of digital marketing and social media strategies.To qualify for the role, you must have : 10-plus years of public relations / communications-related experience.Bachelor's degree in Public Relations, Communications, Journalism, or a related field.Demonstrated success in building internal and external relationships at a senior level.Excellent written and verbal communication skills.Excellent project management skills and team building abilities.Experience in managing a team and working collaboratively across departments.What we look forWe’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic and collaborative will thrive in this environment.What we offerWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance. Join us in our team-led and leader-enabled hybrid model.EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.#J-18808-Ljbffr