What are the responsibilities and job description for the Media Buyer position at ESB Advertising?
Company : ESB Advertising
Location : Falls Church, VA 22042
Position : Media Buyer
Job Description
We are seeking a highly organized and self-motivated individual to join our marketing team as a Media Buyer. This is a highly visible position in our fast-paced environment with a broad focus on the execution of buying traditional media from strategy to analysis. You’ll use your experienced media buying skills to gain a greater broadcast TV, cable, radio, print and OOH presence for our local, regional and national clients.
Key Functional Areas of Responsibility
- Purchasing traditional media in various markets including planning, negotiation, placement, and reconciliation while adhering to established budgets and timelines
- Effectively and judiciously develop and maintain an optimal media mix for our valued clients
- Cultivate strong working relationships with media representatives and negotiate best rates
- Secure added value, when appropriate, and ensure that schedules air / post accordingly
- Clearly communicate media rationale / math directly to clients based on KPI’s
- Analyze internal and external performance reporting and adjust based on findings
- Develop pre / post buy analysis reporting
- Troubleshoot data discrepancies, tracking issues, etc.
- Monthly media billing and creative traffic reconciliation
- Assist in the research and implementation of new media strategies and platforms
- Identify and keep up with industry trends with respect to both advertising trends as well as client industry trends
- Manage internal media forms, including advertising calendars
- General assistance in building media plans and client facing presentations on occasion
- Working collaboratively with all internal teams to successfully deliver traditional media campaigns - teams include research, digital, social, and SEM / SEO teams
- Training and supporting assistant media buyers and coordinators
Professional Skills & Qualifications
Compensation & Benefits
About Us
ESB Advertising is a data-driven agency that specializes in generating leads and growing revenue for businesses. Our team of digital and traditional media buyers help clients see bottom-line results through memorable and measurable advertising.
ESB Advertising is an Equal Employment Opportunity employer - All qualified applicants / employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
For more information about ESB Advertising visit our website at :