Adobe Experience Platform Specialist

POSITION SUMMARY:

The Lead IT Engineer is responsible for implementing, managing, and optimizing Adobe Experience Cloud solutions, including Adobe Experience Platform (AEP), Adobe Target, Adobe Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). This position requires an experienced and technically-oriented Adobe Experience Platform expert who plays a key role in establishing and executing on the corporate strategy for delivering data-driven, personalized customer experiences across digital channels. The Lead IT Engineer collaborates with cross-functional teams to integrate Adobe solutions within the enterprise ecosystem, ensuring seamless data flows, customer identity resolution, and advanced customer journey orchestration.

CORE JOB RESPONSIBILITIES:

• Systems Design: Reviews system designs to ensure appropriate selection of Adobe solutions for personalized customer experiences, resource efficiency, and seamless integration with external systems. Conducts impact analysis and manages associated risks.
• System Installation & Decommissioning: Manages implementation projects for Adobe Experience Cloud, ensuring effective leadership, smooth data ingestion, transformation, and activation within AEP. Develops and monitors quality plans to recommend optimizations.
• Testing: Reviews and contributes to integration, regression, acceptance, performance and security test planning within the Marketing Technology landscape. Takes responsibility for integrity of testing and acceptance activities and contributes to the execution of these activities.
• Change Management: Evaluates risks to service integrity, including availability, performance, security, and compliance, when implementing Adobe-powered business services. Leads the assessment, analysis, development, documentation, and execution of change requests.
• IT Infrastructure: Provides technical expertise to ensure the correct execution of operational procedures within the Adobe stack. Leads the implementation of enterprise changes and maintenance routines across AEP, Target, CJA, and AJO, providing reports and proposals for improvement.
• Incident Management: Leads the investigation of escalated incidents related to Adobe Experience Cloud solutions, including Adobe Experience Platform (AEP), Adobe Target, Adobe Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). Manages recovery, ensures proper documentation, and oversees resolution.
• Sourcing: Investigates suppliers and markets, and maintains a broad understanding of the commercial environment, to inform and develop commercial strategies and sourcing plans. Reviews business cases for alternative sourcing models, and on policy and procedures covering the selection of suppliers, tendering, and procurement.

ADDITIONAL RESPONSIBILITIES:

• Implements and manages data ingestion, transformation, and activation within AEP. Designs and builds Real-Time Customer Profiles and audience segmentation while ensuring seamless data flows with external systems.
• Configures and deploys A/B tests, multivariate tests, and personalization campaigns in Adobe Target. Works with stakeholders to identify optimization opportunities and deliver measurable results.
• Sets up data sources, workspaces, and visualizations for customer journey analysis in Adobe Customer Journey Analytics (CJA). Collaborates with business teams to derive actionable insights from multi-channel data.
• Develops and manages customer journeys in Adobe Journey Optimizer (AJO) to deliver real-time personalized experiences. Monitors and optimizes performance for campaigns and workflows.
• Collaborates with marketing, analytics, and IT teams to align Adobe solutions with business goals. Stays updated on Adobe Experience Cloud advancements and industry best practices. Provides technical leadership and mentorship to junior team members.

REQUIREMENTS FOR CONSIDERATION:

• Bachelor’s degree in Computer Science, a related field, or applicable work experience
• 5 years of progressive IT engineering experience, including expertise in Adobe Experience Cloud solutions.
• 3 years of hands-on experience with Adobe Experience Platform (AEP), Adobe Target, Adobe Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO).
• Proficient in JavaScript, HTML, CSS, REST APIs, data modeling, schema creation, and integrations within AEP.
• Strong understanding of analytics tools and customer data insights methodologies.
• Excellent problem-solving skills, strong communication skills, and ability to translate technical concepts for non-technical stakeholders.
• Knowledge of commonplace and emerging data privacy and governance standards.
• Skilled and comfortable with tackling complex challenges, either in leading the troubleshooting effort or advising/leading others
• Experience working with production support and project consultants in an onshore / offshore model
• Able to prioritize and execute tasks in a high-pressure environment
• Minimal off-Hours support including 24x7 on-call required
• Minimal travel required (training/conferences)
• Experience with Google Cloud Platform is preferred
• Adobe Certified Expert in AEP, Target, AJO, or CJA preferred