Multimedia Production Specialist - Community and Media Relations Department

Close Date: March 7, 2025

This position performs a full range of video production duties designed to cultivate a favorable public image of the County. This position is responsible for managing all efforts related to Escambia County's television channel (ECTV) including producing live broadcasts of all Escambia County Board of County Commission meetings. The incumbent plans and facilitates studio and field-based video productions, including the planning, script writing, directing, filming, editing, sound mixing, graphic design, and output on a wide range of topics. The incumbent may assist Community and Media Relations staff with the other aspects of internal and external communication programs beyond video production. This position reports to the Director of Communications and Public Information and is required to work with multiple Departments and individuals at all levels of the organization, as well as serve on the crisis communication team. This is a highly visible position in a fast-paced environment that requires creativity.

EXAMPLES OF DUTIES

Provides audio/visual needs for county commission meetings by operating cameras, audio board, switcher, audio/video recorders, lighting equipment, varied types of microphones, master control system, cablecasts, and webcasting/video streaming equipment.

Responsible for meeting preparation, including setup of room, collection and loading of presentations from other departments and agencies, building graphics, testing equipment, scheduling digital encoding of events; coordinates closed captioning coverage and webcasting and video streaming services.

Creates visual work that can be used across multiple platforms, including, but not limited to, print, web, mobile, video, social media, email, and PowerPoint.

Coordinates with others in the development of a wide range of printed and digital materials, including, but not limited to, brochures, programs, newsletters, fliers, posters, postcards, thank you notes, business cards, publications, advertisements, social media graphics, website graphics, video graphics, presentations, and signage.

Creates visual concepts and solves communication and marketing problems based on campaign/client needs.

Directs, produces, shoots, and edits video productions on various topics, including but not limited to marketing and promotional initiatives, special events, meetings, lectures, public service announcements, commercials, documentaries, video news releases, video segments, and programs for website streaming, television, and social media sites; directs and coaches on-camera talent, spokespeople and presenters.

In cooperation with other staff, coordinates pre-production and production planning activities; conducts field-based and studio video production, which involves interacting with individuals from all levels of the organizations as well as members of the public; operates all portable video and audio equipment; transports and sets up lighting and audio equipment as required; provides limited troubleshooting and maintenance of field production equipment.

Plans and performs video post-production tasks which include reviewing footage, making editorial decisions, rough cuts, audio adjustment, color correction, and final editing using Adobe non-linear editing software; utilizes computer graphics and special effects for video post-production in accordance with the overall production concepts; compresses video projects for output; makes video products available in a variety of formats; coordinates internal and external duplication services as required.

Responsible for scheduling ECTV programming

Oversees operation of COC and BCC studio

Provides limited troubleshooting of video, audio, and lighting equipment; makes recommendations to the department for software and equipment purchases; develops and maintains equipment inventory controls.

Supports other members of the Community & Media Relations Office in the performance of their duties as needed, including special events, research, news releases, and assisting the public, media, and other stakeholders with their information needs to project a positive image of the County.

Serves as a member of the County's emergency management team in accordance with standard practices and may be called on to work throughout a crisis event, including overnight shift work.

TYPICAL QUALIFICATIONS

Minimum Qualification Requirements:

Training and Experience:

Associate's Degree with a major in or specialized coursework in public relations, broadcast journalism, communications, radio/television, or a related field and a minimum of two years of experience in a Broadcast or Cable production department.

Licenses and Certifications:

Valid Driver's license from state of residence

Preferred Qualifications:

Experience operating a public access television channel or as a local broadcast journalist

Knowledge of emergency public information policies, methodologies, and procedures

Knowledge, Skills, Abilities, and Other Characteristics (KSAOs):

Adobe Creative Suite

Professional video production procedures, practices, techniques, and terminology

Studio production with multi-camera shooting

Cinematography

Principles of analog and digital video capture

Professional television production equipment operation, including video cameras and recorders, audio recording equipment, file compression, video switching, character generation, graphics manipulation, lighting, and post-production equipment

Advanced computer operations

Standard software applications and on-linear editing

Proper handling and troubleshooting of broadcast-quality video Production and post-production equipment

Safety practices related to video production

Practices and principles of public information, public relations, and marketing

Basic copyright laws

Optimizing workflow techniques to manage complex video projects effectively and efficiently

Troubleshooting video product complications

Communication and interpersonal skills, as applied to interaction with coworkers, supervisors, the general public, etc. sufficient to exchange or Convey information and to receive work direction

Operate and maintain a variety of video cameras and video editing equipment

Operate computers and relevant systems and software

Creatively plan and translate abstract concepts into effective visual form

work with other technical and non-technical staff to organize and implement videotaping

Work with staff to be comfortable in front of the camera

Research solutions and make technical decisions

Write and speak clearly, concisely, and effectively

Research and remain current on the developments and applications of video production technology

Adhere to deadlines while working on multiple, diverse projects

Translate communication needs into products that are thoughtful, highly organized, logical, and easy to digest

Present information to County officials, staff, and public groups

Operate a vehicle

Exercise independent judgment and work under minimum supervision

Proofread and edit documents

Remain calm and function well under stressful situations

Deal effectively with the public, media, and officials in a courteous and tactful manner

SUPPLEMENTAL INFORMATION

County-wide Employee Responsibilities:

All Escambia County BCC employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Escambia County BCC's Employee Code of Ethics, gift, and conflict of interest policies.

All Escambia County BCC employees must establish and maintain effective working relationships with the general public, coworkers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.

Emergency Management Responsibilities:

During emergency conditions, the incumbent of this position will automatically be considered an emergency service worker. This employee is subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and is expected to perform emergency service duties, as assigned.

Physical Requirements:

Positions in this class typically require climbing, balancing, stooping, kneeling, crouching, crawling, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, finger and hand dexterity, and repetitive motions. Medium Work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Benefits/Compensation Package:

• Medical / Dental / Vision plans

• Prescription coverage

• Employee health clinic

• Employee fitness centers

• Employer-sponsored retirement plan or an investment plan

• Deferred Compensation Plan

• Flexible Spending Account(s)

• Employee Assistance Program

• Annual/Sick Leave or Paid Time Off (PTO)

• Group Life Insurance