What are the responsibilities and job description for the Business Development Representative (BDR) - Hybrid Role, NYC position at Escape?
- About Us:\ *Escape is a leader in AI-driven cybersecurity startup rapidly expanding across North America and Europe, with recognition from Y Combinator, Forbes 30 Under 30, and France 2030. As a deep tech company, innovation is in our DNA, and our team is united by a passion for technology. Join our team, bringing the technical advancements our R&D and Engineering teams achieve to the wider market of companies looking to advance their defense against vulnerabilities and hackers.
- Job Summary:\ *We are seeking a motivated and energetic Business Development Representative (BDR) to support our sales and marketing initiatives. This role requires a blend of account research, campaign development, and effective messaging targeted at our ideal customer profile (ICP). The ideal candidate will thrive in a fast-paced environment, demonstrating resilience and a strong understanding of business factors and buyer journeys across industries.
- Account Research: Conduct thorough research on target accounts to identify potential leads and understand their business needs.
- Marketing Campaigns: Write and develop compelling marketing campaigns that resonate with identified target accounts. Outbound with e-mail, LinkedIn, phone calls, etc.
- Precise Messaging: Craft clear and effective messaging tailored to specific target accounts, ensuring alignment with their needs and pain points.
- ICP Refinement: Collaborate with sales and marketing teams to refine our ideal customer profile (ICP) based on insights gained from account research and buyer interactions.
- Buyer Journey Understanding: Demonstrate a strong understanding of business factors and buyer journeys across various industries to inform outreach strategies.
- Collaboration: Work closely with sales and marketing teams to align strategies, share insights, and drive lead generation efforts.
- Self-Motivation & Resilience: Exhibit high energy, self-motivation, and resilience in pursuing leads and overcoming challenges.
- Technology Interest: Stay informed about industry trends, particularly in security and artificial intelligence, to effectively engage prospects.
- Attending Conferences: Participate at cybersecurity industry events (BSides, RSA, DEF CON, etc) as an active part of the lead-generation team and a professional representation of Escape.
- Previous experience in sales development or a related field is preferred.
- High level of organization and urgency in managing tasks and priorities.
- Strong research and analytical skills.
- Excellent written and verbal communication abilities.
- Ability to work collaboratively and contribute to a team-oriented environment.
- A genuine interest in technology, particularly in the areas of security and AI.
- Able to work from NYC office 2-3 days per week.
- Why Join Us?\ *At Escape, we offer a vibrant work environment, opportunities for professional growth, and a chance to be part of groundbreaking developments in technology. If you’re passionate about driving business growth and thrive in a collaborative atmosphere, we’d love to hear from you! Every employee is eligible to receive equity at Escape.
- To Apply:\ *Please submit your resume outlining your relevant experience and why you’re a great fit for this role.
Salary : $50,000 - $100,000