What are the responsibilities and job description for the Demand Generation Manager position at eSCRIBE?
Demand Generation Manager
Function : Marketing
Reports to : Director, Demand Generation
Reviewed : 01.2025
We are only hiring for this role in the Eastern or Central time zones.
Position Summary :
As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth. You will collaborate closely with cross-functional teams, leverage marketing technologies, and implement data-driven campaigns to fuel the sales pipeline. This role requires a deep understanding of B2B SaaS, marketing automation, and a passion for driving measurable results.
Key Responsibilities :
- Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline.
- Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
- Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
- Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
- Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.
- Identify and execute tradeshows, conferences, and roadshow opportunities.
- Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market.
- Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.
- Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
- Measure and analyze dashboards to understand where opportunities for further optimization and engagement exist.
- Mentor and / or lead digital marketing professionals and / or agencies, fostering continuous learning and development.
Skills and Experience Needed :
Competencies : Accountability
Adaptability
Applied Learning
Business Acumen
Dealing w / Ambiguity
Collaboration
Customer Focus
Decision Making
Driving for Results
Initiating Action
Creating an Inclusive Environment
Technical / Professional Skills and Knowledge
Delegating & Empowerment
Leading Teams
Managing Conflict
Coaching and Developing Others
About the company :
More than just agendas or board management, eSCRIBE provides comprehensive meeting management solutions with powerful tools and efficient workflows that support staff, meeting participants, and the public at every step of the meeting lifecycle. Taking meeting automation to a higher level, we enable your organization to save time and money so your resources can be better spent on higher-value tasks and projects.
Founded in 2007 and is headquartered in Markham, Ontario, our solutions empower organizations across North America and as far away as Australia. In Canada, we have become a favorite of municipal governments, with over half of the top 25 Canadian municipalities choosing eSCRIBE. Our recent consolidation with U.S.-based Passageways will enable us to reaffirm our commitment to our customers to deliver the most innovative solutions with the best customer experience possible.
Passageways is the parent company of eSCRIBE. We've grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world's leading board management software platform today. With a recent $100 million investment from JMI Equity and our recent purchase of meeting management software company eSCRIBE, we're poised to grow to even greater heights.
Benefits and Perks :
Diversity Statement - Culture of Togetherness :
At Passageways, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.
Passageways is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.