What are the responsibilities and job description for the Senior Product Marketing Manager position at Esper?
Job Description
This role is a hybrid role. Employees will be in the office at our Bellevue, WA location 3 days a week and remote 2 days a week.
About The Company
Esper revolutionizes device management by redefining what it should be: a driver of business growth. With advanced and modern capabilities, automation replaces outdated workflows, re-provisioning becomes obsolete, and managing by exception transforms efficiency, resulting in increased efficiency, improves ROI, and bolsters security for device fleets of all sizes. Esper has been recognized as number 363 on Inc. Magazine's 2024 5000 fastest-growing private companies in America, and 133 on the 2024 Deloitte Technology Fast 500. Some of the world’s most innovative brands like Google, Doordash, Taco Bell, Clinical ink, SF 49ers, and Intelity rely on Esper to deliver exceptional device experiences. Esper partners with the leading mobile device hardware manufacturers, solution providers, and distributors globally.
About The Role
The Sr. Product Marketing Manager is a high-impact and high-visibility role focused on bringing Esper’s core products to market and positioning Esper as the leader in our industry. You’ll establish positioning, work on packaging, build solutions pages, and create GTM strategies in partnership with our Revenue Team. We’re looking for a self-starter who is able to take initiative in solving problems, leading projects, and collaborating with other GTM team members. The ideal candidate is analytical, enjoys technical solutioning, has strong communications skills, and is inclined to dive deep to build product expertise. You’ll work closely with our Product Management and Sales Engineering team to learn the intricacies of our product and how we position ourselves uniquely in the marketplace.
What You'll Be Doing
If you have any of the following experiences, please call it out.
150k-170k OTE
Perks And Benefits
Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Esper, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
This role is a hybrid role. Employees will be in the office at our Bellevue, WA location 3 days a week and remote 2 days a week.
About The Company
Esper revolutionizes device management by redefining what it should be: a driver of business growth. With advanced and modern capabilities, automation replaces outdated workflows, re-provisioning becomes obsolete, and managing by exception transforms efficiency, resulting in increased efficiency, improves ROI, and bolsters security for device fleets of all sizes. Esper has been recognized as number 363 on Inc. Magazine's 2024 5000 fastest-growing private companies in America, and 133 on the 2024 Deloitte Technology Fast 500. Some of the world’s most innovative brands like Google, Doordash, Taco Bell, Clinical ink, SF 49ers, and Intelity rely on Esper to deliver exceptional device experiences. Esper partners with the leading mobile device hardware manufacturers, solution providers, and distributors globally.
About The Role
The Sr. Product Marketing Manager is a high-impact and high-visibility role focused on bringing Esper’s core products to market and positioning Esper as the leader in our industry. You’ll establish positioning, work on packaging, build solutions pages, and create GTM strategies in partnership with our Revenue Team. We’re looking for a self-starter who is able to take initiative in solving problems, leading projects, and collaborating with other GTM team members. The ideal candidate is analytical, enjoys technical solutioning, has strong communications skills, and is inclined to dive deep to build product expertise. You’ll work closely with our Product Management and Sales Engineering team to learn the intricacies of our product and how we position ourselves uniquely in the marketplace.
What You'll Be Doing
- Work with Product Marketing and Product Management leadership to launch new products to market
- Develop GTM positioning and messaging for Esper’s core and add-on products in concert with our partner ecosystem
- Influence product strategy with market insights through regular market assessments and competitive intelligence analysis
- Refine Esper’s personas and deeply understand Esper’s ideal customer profile (ICP). Train both internal and external stakeholders on Esper’s unique value proposition (i.e. positioning and messaging training and enablement support)
- Develop compelling product training, presentations, and product demos for various audiences (e.g. internal sales teams, external sales teams, partner sales teams, etc.)
- Assist with analyst relations, customer advisory board, and demand generation programs
- Partner closely with the Sales Enablement and Partner Marketing teams to showcase how product updates impact various verticals and use cases
- Become a product expert. You will deeply understand how Esper uniquely addresses customer needs, making it your main goal to express that value in compelling messaging for external and internal audiences
- Meet regularly with customer-facing teams to build trusting relationships and determine the effectiveness of messaging
- Travel (up to 20%) to visit customers and partners, assess the market, attend industry conferences, etc.
- 5 years of Product Marketing and/or Product Management experience
- Demonstrated experience working with a technical SaaS product
- Experience marketing to a technical audience (i.e. CIO, CTO, CISO, IT/Dev/Sec Ops)
- Startup company experience with demonstrated progression as a high-performing individual contributor in Product Marketing and/or Product Management
- Experience moving initiatives forward across cross-functional teams
- Able to make decisions independently, with a bias for action
If you have any of the following experiences, please call it out.
- Demonstrated experience marketing to/with a channel partner ecosystem
- Experience in the mobile device management (MDM) industry
- Experience working asynchronously, with a global team
- Understanding of the hardware landscape specific to industries like restaurants, hospitality, retail, and/or healthcare (IoT).
- Being the technical representative of the company in front of partners, customers, and/or industry analysts
- Marketing to an enterprise-sized organizations to/with channel partners
150k-170k OTE
Perks And Benefits
- Medical, Dental, Vision 90% covered by the company
- Life insurance
- FSA (Medical & Dependent)
- 401K with a company match that vests immediately
- Pet insurance discount
- Unlimited time off policy with a mandatory 2 weeks off (minimum)
- Daily catered lunches
- Wide variety of snacks in the office
- Family Benefits: Maternity, Parental, Adoption, & Surrogacy leave
- Stand up desks with 36” curved widescreen monitors for each employee
- Team hikes and other fun events (e.g. mini-golf, bowling, board game nights, trivia, outdoor events, etc.) on a monthly basis
Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Esper, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
