What are the responsibilities and job description for the Media Planning Manager position at ESPN?
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary:
The Manager of Media Planning will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media and Data can be used to drive results. This position will report into the Director of Media Planning. This position is based in New York, New York.
Responsibilities:
The hiring range for this position in New York, NY is $78,800.00 to $108,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Position Summary:
The Manager of Media Planning will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media and Data can be used to drive results. This position will report into the Director of Media Planning. This position is based in New York, New York.
Responsibilities:
- Lead media plan development and execution of full funnel media campaigns across multiple sports
- Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
- Manage day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents such as flowcharts, planning decks and recaps for designated properties
- Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across ESPN channels and paid media channels
- Champion new and innovative approaches, fostering a culture of continuous learning
- Work closely with performance media team to execute a cohesive, full funnel media strategy
- Incorporate audience data and strategy into overall Media Planning process
- Plays a part in the process with Marketing Leadership on long-term business and marketing goals
- Determine and activate how to deliver necessary data to teams for various reporting purposes
- Make data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goals
- Provide feedback and guide junior team members to inspire their growth and development
- Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns
- Minimum of 5 years of relevant professional experience in media strategy & planning or media buying
- Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans
- Comfortable with complex, cross-functional projects across teams and leagues
- Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
- Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
- Proficient in analyzing campaign data to glean insights and measure success
- Knowledge of industry planning and research tools
- Strong entertainment industry knowledge, preferably in sports
- Self-motivated and comfortable working independently with minimal supervision and direction
- Excellent verbal and written communication skills
- Proficiency in Excel and spreadsheets
- Works with urgency, superior time management, problem solving skills and a critical thinker
- Bachelor’s degree or equivalent in Marketing, Business or a related field
The hiring range for this position in New York, NY is $78,800.00 to $108,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Salary : $78,800 - $108,300
