What are the responsibilities and job description for the Email Marketing Specialist position at ESS?
If you're looking for an exciting role in a fast-paced marketing department, this may be the career for you! ESS is an award-winning talent and management company dedicated to serving K-12 school districts. Our business is expanding, and we're seeking a creative, enthusiastic, and motivated Email Marketing Specialist with 3 to 5 years of experience to join the marketing team.
Key Responsibilities
- Write, build, and execute multi-channel marketing campaigns to support new sales initiatives across email marketing, digital advertising, content marketing, and social media.
- Conceptualize and design compelling email campaigns, including writing copy, editing content, and optimizing layout for engagement and conversion.
- Manage and maintain Salesforce Account Engagement, overseeing email templates, contact lists, user accounts, and landing pages.
- Create, monitor, and analyze email marketing campaign performance, identifying optimization areas.
- Conduct A / B testing to improve open rates, click-through rates, and overall deliverability.
- Deploy email campaigns in alignment with marketing calendars and business objectives.
- Leverage marketing automation tools such as Salesforce, Account Engagement, ZoomInfo, ReachDesk, and other platforms to drive lead generation and nurture customer relationships.
- Collaborate with the marketing team to brainstorm creative ideas and strategies for engaging campaigns.
- Perform additional marketing-related tasks as assigned.
Qualifications & Skills
Pay, Perks, and Benefits
Additional Information
This position is based in our Jacksonville, FL office, and candidates must be available to work onsite. To apply, please submit your resume and cover letter for consideration.
