Social Community Specialist

Overview

For over 25 years, Essense of Australia has led the way in bridal fashion as a dynamic, international bridal wholesaler and retailer with key offices in Lenexa, Kansas (U.S.), Perth, Australia, and Zug, Switzerland. Our reach extends across the globe, also operating in the United Kingdom, Europe, Canada, New Zealand, and beyond. With nearly 1,000 stores carrying our exquisite designs, we are one of the most trusted and innovative brands in bridal fashion today. At Essense, every gown we create is crafted with passion, and every partnership we forge is built on trust. We are more than just a global bridal brand—we are an experience, woven into wedding celebrations around the world.

The Role:

Are you a dynamic communicator, a master of engagement, and a social media enthusiast? Do you thrive on building relationships and fostering vibrant online communities? If so, we want YOU to be our Social Community Specialist!

The Social Community Specialist plays a key role in being the voice of our brands across social media – engaging, responding, and creating meaningful conversations with brides-to-be.  As a social media maven who knows how to spark conversations and build relationships, the Social Community Specialist will cultivate an active and growing community of followers, fans, and customers. 

To be successful in this role, the Social Community Specialist must be passionate about audience engagement, problem-solving through issues, and creating an unforgettable online experience.  A people person with exceptional communication skills and a knack for creating meaningful interactions  You will be responsible for monitoring trends, tracking performance, and bringing fresh ideas to keep our content dynamic and relevant.

We are looking for someone who is quick-witted, adaptable, and always stays up to date with the latest trends.  This person will thrive in a fast-paced, creative environment that values innovation and collaboration.

Responsibilities

A Day in the Life (What You’ll Do)

The Social Community Specialist should have strong written and verbal communication skills and a demonstrated interest in the fashion or bridal industry. Candidates should be highly detail-oriented, with the ability to effectively and accurately communicate in both a standard daily office setting, as well as during pressured, time-sensitive situations.

Social Community Engagement

• Monitor all social platforms for trends and cultural moments important to the brand and brand’s target audience while engaging, growing and converting social media fans and followers.
• Expand and engage the social community with daily listening, maintenance, conversation and monitoring across all social platforms.
• Collaborate with Social Media team on content strategy and content creation that leverage social platforms, influencers and partnerships that drive business results.
• Understand brand voice and nuances across wholesale and retail brands. Ensure conversations reflect the appropriate voice. Manage and prioritize real-time audience communication across social channels.
• Create community engagement and crisis response strategies working in partnership with additional departments.
• Demonstrates strong crisis management skills by swiftly addressing and mitigating negative situations on social media platforms, ensuring brand reputation is maintained and customer concerns are resolved promptly and effectively.
• Identifies and capitalizes on relevant, real-time opportunities to engage in trending conversations and cultural moments outside of owned channels, strategically positioning the brand to increase visibility and foster authentic connections with the audience.

Reporting and Analytics

• Partner with Insights & Analytics to unlock insights through community management and research that can be applied to social strategy.
• Evaluate and present social findings and recommendations for implementation based off current social media landscape and trends, both within and outside the bridal industry.
• Analyze social performance data and community management insights to drive strategic adjustments. Develop and deliver effective presentations (both verbal and written) to internal stakeholders.
• Strategize with Social team and internal stakeholders to develop long-term plans supporting company growth goals.

 Continuous Improvement

• Liaise with internal stakeholders across the marketing department to ensure proper social support of priorities and initiatives.
• Stay current of evolving social media platforms and inform internal stakeholders about new developments that impact the business and brand.
• Streamline processes through continuous improvement to gain efficiencies.
• Understand team goals and provide suggestions to improve and streamline day-to-day work and procedures.

Qualifications

What We Are Looking For: 

• Bachelor’s degree in Marketing, Advertising, Communications or relevant field preferred
• 2 – 4 years of experience managing a consumer brand’s social media presence on multiple social platforms.  Bonus if experience includes working in bridal or fashion industries.
• Experience with a social management system preferred
• Strong passion for social media and a thirst for understanding social media platforms and strategies
• Fluent in social media trends, both current and long-term
• Ability to learn and retain product information to effectively communicate with audience
• Strong verbal and written communication skills
• Must be exceptionally organized and detail-oriented with strong time management skills
• Collaborator who excels working cross-functionally and cross-departmentally
• Strong attention to detail, willingness to ask questions, ability to follow-up and knowledge of overall social strategies
• Shows initiative, enthusiasm to learn and ability to follow direction 
• Comfortable building and/or working on presentations and reports for internal stakeholders
• Strong team player who is also able to work independently and take initiative

What We Offer:

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.  If you have the skills, spark and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.  

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!