What are the responsibilities and job description for the Esteco Spa is hiring: Product Marketing Specialist in Novi position at Esteco Spa?
Content Summary : Product Marketing Specialist at Novi, for Esteco Spa
We're looking for a Product Marketing Specialist for our North American office who will work within the ESTECO Global Marketing Department, based in our Headquarters in Italy. You will be involved in technical product marketing initiatives for various software products developed by ESTECO in the engineering field.
You will work in tight connection with the Product Marketing Manager and respond to the Head of Marketing. This reporting structure suggests that the role will have a global scope, and the individual may be involved in marketing initiatives and strategies across different regions.
Your daily activities shall include :
- Developing technical content such as product datasheets, white papers and customers' success stories that effectively communicate the features and benefits of our software suite, in collaboration with the Product Marketing Manager.
- Identifying and working with key customers to leverage their experience with ESTECO software products.
- Creating marketing and sales collaterals, such as presentations, brochures, and other materials that help communicate the product information and value proposition, in collaboration with the Product Marketing Manager and the Visual Designer.
- Contributing to the preparation and delivering of successful webinars aiming to nurture existing users or acquiring new prospects.
- Engage in cross-functional collaboration with product management, engineering, sales, and other teams to develop and execute marketing campaigns that enhance visibility and promote products effectively.
- Prepare and present reports on campaign performance, market trends, and competitors.
- Conduct market research and competitive analysis in collaboration with the Product Marketing Manager.
- Developing industry and market specific playbooks.
- Collaborate with the Digital Marketing Area and Event Area to make sure the product message is aligned throughout our communications.
- Attending industry conferences and events to both gather industry knowledge and insight and connect with customers and partners.
Your skills and experience cover :
Perks and benefits :
About ESTECO
ESTECO is an independent software company, highly specialized in numerical optimization and simulation process and data management.
Our mission is to help companies excel in their digital engineering experience, accelerate the decision making process and reduce development time.
Over 300 international organizations have chosen ESTECO to consolidate specialized expertise, streamline teamwork and boost product development across a wide spectrum of industrial sectors. Founded in 1999, the company is headquartered in Trieste (Italy), with offices in Novi (US), Pune (India) and Nrnberg (Germany) and operates internationally through a network of channel partners.
Take a look at our customers' success stories : !
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