Executive Director, Global Consumer Engagement - Bobbi Brown

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. Founded in 1991 by makeup-artist-turned-entrepreneur Bobbi Brown, the brand offers universally flattering products created with uncompromising quality and an intuitive sense of what every person wants: to look and feel like themselves, only prettier and more confident.

About the Job

Lead Go to Market and Retail experience strategies, briefing, planning, and deployment soliciting input from cross functional teams such as Product Marketing, Global Communications, Education, Online, social media, Events, VM and Consumer Insights. 

About Your Responsibilities

Global Go to Market Executions

·       Develop and own comprehensive 360° support programs behind all key launches and re-supports across multiple touchpoints – on time and within budget.

·       Leads and aligns cross functional teams in messaging, working closely with product marketing and copy teams, leading 360-degree alignment meetings.

·       Ownership of go to market toolkit release asset strategy documents.

·       Leads video strategy, adapting to a growing priority of Artistry content as well as developing guidelines for local content creation.

·       Responsible for bringing new ideas to drive deeper consumer engagement strategies at counter by looking to other luxury categories and retail formats for inspiration.

·       Acts as liaison with Creative team to align on asset needs, streamlined processes, budget prioritization.

Digital Engagement and Activation

·       Oversee dedicated resource to develop specific activations optimized for driving digital engagement across all points of the consumer journey, aligned with key brand claims and messages in ways to bring them to life in order to both attract new consumers as well as enrich existing consumers in order to drive repurchase and retention.

·       Elevate brand and hero product storytelling across all digital platforms and develop fresh and engaging campaign execution opportunities to deepen consumer affinity and loyalty, while attracting new consumers to Bobbi Brown.

·       Perform competitive analysis, bringing innovation and new technologies/ideas to Bobbi Brown in order to maintain excellence in execution.

·       Provide support and communication with media agency partnerships to enhance campaigns and optimize ROI.

Campaign performance analysis to track and improve effectiveness

·       Partner with Corporate Digital Analytics & Insights to collect and analyze campaign KPIs to measure effectiveness and ROI. 

·       Tweak and pivot campaigns, if necessary, based on ongoing analysis.

·       Execute tweak and analyze campaigns and their performance within the context of social listening, digital brand studies, and market research.

Leverage key insights gleaned from a refined analytics practice to inform decisions

·       Utilize analytics throughout function to accomplish strategic goals.

·       Use data to inform decision-making for strategy development and adjustments as necessary.

·       Track platform engagement and effectiveness through appropriate analytical tools.

Global Retail Experience

Drive the strategy of our brand's omnichannel and retail marketing strategy ensuring that we meet and exceed customer expectations by delivering exceptional and immersive experiences at our retail locations.

Finance and Budget Management

·       Track and assign budget investment priorities based upon key departmental objectives.

·       Track fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimizes ineffective spend and maximizes ROI.

·       Track marketing ROI by optimizing content and channel marketing investments.

 Leadership

·       Lead Go to Market team of 4, providing opportunities for growth and development.

·       Coaching, mentoring, and training PA, PMA, and summer interns throughout the year.

Qualifications

About You

·       10 Years Relevant Experience

·       Passionate marketer

·       Content immersed

·       Activation focused

Experiences You Have

·       End-to-end campaign development, planning & execution

·       Knowledge of strategy and turning strategic opportunities into actionable solutions

·       SD VM / Retail Experience

·       Audience segmentation

·       On-the-go analytics

·       Project and calendar management 

How You Will be Successful

·       Strategic agility 

·       Financial fluency

·       Disruptive mindset 

·       Insights driven

·       Consumer-first 

·       Change champion

 

The anticipated base salary range for this position is $149,500 to $257,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2310056

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Salary : $149,500 - $257,000