What are the responsibilities and job description for the Senior Manager, Global Marketing - TOM FORD BEAUTY position at Estee Lauder?
ACCOUNTABILITIES
INNOVATION STRATEGY
§ Drive and clearly identify hero categories and strategies in key large and fast-growing brand-building channels to halo the core and win with new business models
§ Spearhead greater clarity in forecasting, 360 activation and ongoing support with top innovation
§ Lead innovative pipeline by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives
§ Support and lead strong strategic framework as it relates to the role of each channel
FINANCIAL MARKETING
§ Lead cost of goods management; value analysis; implementation of feasibility approval process.
§ Lead global pricing strategy
§ Drive marketing ROI by optimizing content and channel marketing investments
§ Support fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimalizes ineffective spend and maximized ROI
§ Ensures innovation sufficiency and COGs efficiency to meet overall brand financial objectives; including pricing and SKU management for makeup and skincare categories
PRODUCT MARKETING
§ Lead 3-year innovation pipeline with Product Development and Creative. Align with Licensor vision.
§ Support and align on global annual business plan to improve market share and profitability.
§ Lead development of category strategy in collaboration with Product Development and Creative (position, pricing, distribution, merchandising.)
§ Identifies new concepts, category and franchising opportunities.
§ Lead development of marketing calendar. Ensure programs meet global/regional shipment/retail targets.
§ Lead new category launch strategies (positioning, pricing, distribution, region). [Targeted focus on China and Travel Retail]
§ Support and guide the development and strategy for forecast offerings and bulletins detailing new program introduction and execution. Liaise with Global Demand Planning.
§ Develop 360 execution strategy with cross functional groups (including Consumer Marketing, Product Marketing, Creative, Merchandising, PR, Education and Special Events).
§ Direct and partner for functional alignment and adherence to timetable events.
§ Present Concept Development briefs to key stakeholders including Product Development, Consumer Engagement, Creative and the Regions
§ Leverage deeper consumer insights; translate insights into winning concepts and initiatives that are executed and communicated in-store, on-pack and on-line
§ Curate launch calendar strategy and campaign concepts across categories to constantly and actively balance resourcing needs across entire category portfolio
§ Identify solutions to enable rapid development, testing and iteration of new business-building models, ideas and new digital experiences
§ Build capabilities to allow repeatable frequency of program releases
REGIONAL MARKETING
§ Partner with regional marketing leaders. Support guidelines for development of regional marketing programs.
Qualifications
QUALIFICATIONS
§ Understanding and appreciation that Licensor (Tom Ford) is the brand voice and creator; creativity in expressing and executing Licensor’s vision in all marketing related elements.
§ Undergraduate degree. MBA preferred.
§ 7 years of work experience in cosmetics marketing.
§ Knowledge of luxury segment and consumer mindset in fashion and/or beauty.
§ Strong leadership, influence, organizational and project management skills.
§ Excellent written, verbal and presentation communication skills.
§ Exceptional ability to motivate and develop top talent.
§ Minimal travel required.
§ Financial fluency
§ Disruptive mindset
The anticipated base salary range for this position is $96,500 to $159,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2317786
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Salary : $96,500 - $159,000
