What are the responsibilities and job description for the Director of Sales & Marketing (Falls Church, Virginia) position at Estes Industries?
About Estes Rockets:
Estes Rockets has been a pioneer in model rocketry for over 65 years, inspiring creativity, STEM education, and the joy of exploration. We are looking for a dynamic Director of Sales & Marketing to lead our efforts in growing our market presence and driving revenue through innovative strategies, partnerships, and customer engagement.
Position Summary:
The Director of Sales & Marketing will oversee the development and execution of comprehensive sales and marketing strategies to expand market share, increase brand visibility, and drive revenue growth. This individual will collaborate with cross-functional teams, lead a high-performing sales and marketing team, and cultivate relationships with key stakeholders.
Key Responsibilities:
Strategic Leadership:
Estes Rockets has been a pioneer in model rocketry for over 65 years, inspiring creativity, STEM education, and the joy of exploration. We are looking for a dynamic Director of Sales & Marketing to lead our efforts in growing our market presence and driving revenue through innovative strategies, partnerships, and customer engagement.
Position Summary:
The Director of Sales & Marketing will oversee the development and execution of comprehensive sales and marketing strategies to expand market share, increase brand visibility, and drive revenue growth. This individual will collaborate with cross-functional teams, lead a high-performing sales and marketing team, and cultivate relationships with key stakeholders.
Key Responsibilities:
Strategic Leadership:
- Develop and implement a cohesive sales and marketing strategy aligned with the company’s mission and growth objectives.
- Analyze market trends, consumer behaviors, and competitor activities to identify growth opportunities.
- Collaborate with the leadership team to establish sales targets and marketing goals.
- Drive sales growth through retail partnerships, e-commerce, and direct-to-consumer channels.
- Build and maintain relationships with distributors, retailers, and key accounts.
- Lead the sales team to achieve quarterly and annual revenue targets.
- Oversee branding, advertising, digital marketing, and public relations campaigns.
- Design and execute marketing programs to promote product launches, STEM education initiatives, and community engagement.
- Enhance Estes Rockets’ online presence, leveraging social media, SEO, and content marketing.
- Recruit, mentor, and manage a high-performing sales and marketing team.
- Foster a culture of innovation, accountability, and collaboration.
- Conduct regular performance reviews and provide constructive feedback.
- Monitor key performance indicators (KPIs) for sales and marketing activities.
- Use data analytics to assess campaign effectiveness and refine strategies.
- Report on progress to the executive leadership team.
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- 7 years of experience in sales and marketing leadership roles, preferably in consumer goods or hobby industries.
- Proven track record of driving sales growth and executing successful marketing campaigns.
- Strong understanding of e-commerce, digital marketing, and retail distribution channels.
- Exceptional leadership, communication, and interpersonal skills.
- Passion for STEM education and/or hobbies like model rocketry is a plus.
- Competitive salary and performance-based bonuses: $100,000- $130,000/year
- Comprehensive benefits package, including health, dental, and retirement plans.
- Opportunities for professional growth and development.
- A collaborative and inspiring work environment.
Salary : $100,000 - $130,000
