What are the responsibilities and job description for the Social Media/Marketing Coordinator position at ETALON Equine Genetics?
Description
Etalon is a privately held Silicon Valley biotechnology company that has developed a revolutionary veterinary genetic profiling service. Primarily about the preclinical and agricultural markets, the initial focus of Etalon’s service is on the horse as a model species and has recently undergone expansion to include a canine focus. We are seeking a dynamic, creative, and highly organized Social Media/Marketing Coordinator to join our growing team. This full-time position offers significant potential for growth for the right individual.
Why Join Us?
At Etalon and AlphaDog DNA, you’ll be part of a passionate team committed to innovation in animal genetics. This is an exciting opportunity to grow your career in marketing while contributing to a cutting-edge field. If you’re a creative thinker with a love for animals and an eye for engaging content, we want to hear from you!
Key Responsibilities:
- Assist in the creation of digital and print materials, including social media graphics/videos, banners, brochures, and presentations.
- Strategize, post, and monitor content on the company’s social media platforms to drive engagement, build community, and enhance online presence.
- Collaborate with the sales and marketing teams to align visual content with brand objectives.
- Monitor comments and messages on social platforms.
- Identify and research potential influencers in equine and canine markets, assessing their alignment with our brand values.
- Support the project manager in marketing campaigns, including email marketing, product launches, and evergreen content initiatives.
- Analyze and report on social media and campaign performance to inform future strategies and optimize engagement.
Requirements
- Bachelor’s degree in Communications, Graphic Design, Marketing, or a related field (or equivalent experience).
- Minimum of 1 year of experience in social media/marketing coordination, with a strong portfolio of work showcasing success across multiple platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Canva, and social media management tools.
- Excellent organizational and multitasking skills, with the ability to meet deadlines.
- Self-starter who thrives in a collaborative team setting but can also work independently with minimal supervision.
Highly Preferred:
- Familiarity in equine and/or canine markets and industries.
- Basic understanding of genetic testing and its applications in animal care and breeding.
- Knowledge of tools like Figma, Strapi, Shopify, and Hubspot
Salary : $26 - $31