Demo

Field Marketing Specialist

eTeam
Atlanta, GA Full Time
POSTED ON 3/1/2025
AVAILABLE BEFORE 5/25/2025

Job Title : Field Marketing Specialist

Location : Atlanta, GA

Duration : 10 Months

Description

As a Field Marketing Specialist, you will assist two US Majors Field Marketing Managers with the planning, execution, tracking, and follow-up of their Field Marketing campaigns. This position will align closely with the field marketing and strategic events teams, as well as client's sales teams to plan and execute in-person and virtual lead generating campaigns.

The ideal candidate is a self-starter with a natural curiosity to learn, a desire to work collaboratively on a variety of campaigns, and the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.

Job Responsibilities Will Include :

  • Research, plan and execute US Majors event campaigns, including client-led in-person and virtual events and regional hospitality events.
  • Assist in managing event campaigns from start to finish, including event ideation and brand alignment, promotion strategy and target metrics, internal and external communications, branded swag fulfilment, logistics and staffing.
  • Assist with the reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
  • Manage SFDC campaign tracking and other processes to meet operational targets and SLAs.
  • Evaluate event campaigns' impact and ROI to determine the success and forecast for potential future investment.

Our Ideal Candidate Will Have :

  • 2-5 years of experience in marketing ideally within a B2B environment
  • Bachelor's degree in marketing, Communications or similar field
  • Passion for and ability to develop creative campaigns and approaches to solve industry sales team challenges.
  • Proven success in developing and managing field marketing programs.
  • Ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail.
  • Strong verbal and written communication and excellent interpersonal skills, with the ability to engage and motivate internal leaders / teams across functions.
  • Ability to take initiative with an optimistic "can do" attitude and a strong sense of teamwork.
  • Welcomed but not Required : Experience with marketing tools like Marketo, Client / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)
  • An interest in and creative spark as it relates to ideas for messaging, creative design, etc
  • Interest in building alignment and relationships with large enterprise sales organization
  • Ability to work independently and dedicate a minimum of 40 hours / week
  • Ability to travel domestically up to 20%
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