Sports Marketing & Advertising, Contractor

Role: Sports Marketing & Advertising, Contractor

Duration: 3-4 Months

Location: Remote

Description

We’re looking for a strategic, creative-minded marketer with a passion for sports to support the activation of our sponsorship portfolio. Client US national sponsorships deliver memorable activities and impactful brand messaging, showcase Client capabilities, create opportunities for exceptional practitioner experiences, and help deepen client relationships.

As a contractor supporting our sponsorship marketing & advertising team, excellent strategic thinking, project management, and integrated marketing experience will be critical to success in the role.

Work You’ll Do

This role will help support the Client US sponsorship team, serving as a key marketing and advertising campaign manager for designated activations across our national sponsorships’ portfolio. Our portfolio includes Olympics/Paralympics, basketball, soccer, tennis, culinary, and golf sponsorships. You will be assigned one or more of the sponsorships, based on experience.

• Manage and Produce Activations: Oversee key activations across owned, paid, earned, and property channels.
• Creative Development: Collaborate with internal and external creative support to develop briefs and execute digital/social creative, web pages, print ads, video content, and other creative assets, ensuring clear, consistent representation of sponsorship messaging and brand design in all materials.
• Social Media and Communications: Work closely with internal agency and team members to manage social media, internal communications, leadership engagement, and overall owned channel amplification of sponsorship activities.
• Paid Media Plans: Support team members and media agency to develop, implement, and measure paid media plans across digital, social, broadcast, and other placements.
• Review Coordination: Coordinate and track reviews of copy and creative assets, both internally and externally.
• , Coordination: Coordinate with , on press releases and relevant earned media opportunities.
• Property Collaboration: Work with sponsorship properties to maximize marketing placements on their digital, social, and other channels with consistent messaging and creative and ensure all contractual sponsors assets are fulfilled and coordinated.
• Internal Stakeholder Liaison and Cross-Department Collaboration: Liaise with internal stakeholders to maximize sponsorship impact, quality, and measurement, including marketing effectiveness, risk, and legal.
• Tactical Execution: Concept and execute additional tactics that drive awareness, understanding, and/or brand love with our people, clients, broad fanbases, and/or specific target audiences.
• Hospitality Integration: Coordinate with the sponsorship hospitality team to integrate key marketing messages into hospitality programming.
• Status Calls Management: Contribute to status calls with internal stakeholders and sponsorship properties, managing agendas, notes, and action items.
• Campaign Assessment: Support campaign assessment and recapping – both qualitatively and quantitatively.
• Rights & Contract Management: Become an expert on the rights and nuances of assigned sponsorship properties, including logo usage, terminology, available photography, and more. Internally serve as key point of contact for how teams across the organizations can leverage the sponsorship within their own activations.
• General Support: Support overall sponsorship marketing activities which may include newsletter development, internal communications, cross-sponsorship and sponsorship-specific concepting, ad hoc social post copy writing/planning, proofing, competitive analysis, presentation development, sweepstakes concepting and rules development, athlete alignment recommendations, athlete negotiations, coordination of executive speaking engagements, ticket management, and other areas as assigned.
  
  

Qualifications Required

• Minimum 8 years of experience in sports or sponsorship marketing
• Proven experience in strategic marketing, project management, and integrated marketing
• Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail
• Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills
• Passion for sports and understanding of sports marketing
• Experience with sponsorship property reviews/approvals and hands-on experience with integrated marketing campaigns
• High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment
  
  

Preferred Qualifications

• Experience in paid media
• Experience with video content development
• Familiarity with digital, social, and traditional media channels