What are the responsibilities and job description for the Market Development Manager position at Ethos Laboratories?
Description
JOB OVERVIEW
The Market Development Manager at Ethos Laboratories is responsible for identifying areas of growth, gathering and analyzing market data, and refining strategies to improve market positioning and brand messaging. This role plays a critical part in expanding Ethos Laboratories' footprint in existing and emerging markets by providing actionable insights, supporting strategic planning, and driving initiatives to enhance brand recognition and service adoption.
Reporting directly to the Regional Sales Manager, the Market Development Manager will work closely with the sales, marketing, and operations teams to align growth strategies with the company’s mission of delivering innovative diagnostic solutions.
ESSENTIAL FUNCTIONS
Market Opportunity Identification:
- Conduct in-depth market research to identify growth opportunities within the diagnostic services and clinical laboratory sectors.
- Analyze trends in chronic disease management, addiction recovery, and behavioral health diagnostics to align Ethos’ offerings with market demands.
- Identify geographic regions and customer segments where Ethos can expand its presence and services.
Data Gathering and Analysis:
- Collect and analyze data from internal systems, market reports, and customer feedback to refine sales and marketing strategies.
- Prepare and present reports on market trends, competitive analysis, and customer insights.
- Collaborate with internal teams to ensure data-driven decision-making for strategic initiatives.
Brand Expansion and Messaging:
- Partner with marketing to enhance Ethos Laboratories’ brand message and align it with customer needs.
- Identify opportunities for brand expansion through targeted outreach, events, and partnerships.
- Ensure consistency in messaging across marketing materials, campaigns, and customer communications.
Performance Monitoring and Reporting:
- Track the success of market development initiatives and recommend adjustments to strategies as needed.
- Monitor key performance indicators (KPIs) related to market growth and brand expansion.
- Provide quarterly reports to leadership with insights and recommendations for continuous improvement.
Requirements
PROFESSIONAL REQUIREMENTS
- Requires up to 30% travel to support business objectives.
- Regular and prompt attendance.
- Represent Ethos Laboratories professionally and align with its mission to “Help More People.”
- Uphold integrity in all business interactions and comply with organizational policies and regulatory requirements.
EDUCATION AND EXPERIENCE REQUIREMENTS
- Bachelor’s degree in Business, Marketing, or a related field; advanced degree preferred.
- Minimum of 3-5 years of experience in market development, marketing, or strategic sales roles, ideally within the healthcare or clinical laboratory industry.
- Demonstrated success in identifying and executing growth strategies in competitive markets.
- Proficiency in analytics tools, CRM platforms (e.g., Salesforce), and Microsoft Office Suite.
- Strong understanding of diagnostic services and trends in chronic disease management, behavioral health, and addiction recovery.
KNOWLEDGE, SKILLS, AND ABILITIES
- Excellent analytical and strategic thinking skills with a focus on results.
- Exceptional communication, negotiation, and interpersonal abilities.
- Ability to manage multiple priorities in a dynamic and fast-paced environment.
- Collaborative team player with a proactive, solutions-oriented mindset.
- Familiarity with marketing strategies and best practices in healthcare and diagnostics.
