What are the responsibilities and job description for the Eurofins USA Clinical Diagnostics is hiring: Content Marketing Analyst in Fairfi position at Eurofins USA Clinical Diagnostics?
Job Description
Job Description
Company Description
DNA Diagnostics Center is the world leader in DNA relationship testing, processing over one million DNA samples from customers all over the world. Our broad portfolio of products includes our Paternity, Immigration, and other DNA Relationship services for consumers, government agencies, healthcare providers, and legal professionals; PeekabooTM Early Gender DNA Test for expecting mothers; SpermCheck fertility and vasectomy test; and Pets & Vets DNA testing for breeders and pet enthusiasts. Our corporate headquarters, including our DNA testing laboratory, is based in Fairfield, OH in the greater Cincinnati Area. DDC is part of Eurofins, a global scientific company with over 800 laboratories in 50 countries and more than 50,000 employees.
Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.
Job Description
Are you a dynamic self-starter with a passion for creating impactful content? Join our high-energy Marketing team and help shape the future of our e-commerce initiatives! We're looking for a creative and enthusiastic individual to drive content creation for email marketing, website optimization, and e-commerce platforms like Amazon. If you love writing engaging content, crafting effective campaigns, and collaborating with a team, this role is for you!
Hybrid Role
You’ll work at our Fairfield, OH headquarters 2-3 days / week to collaborate with the other marketing team members, and from home on other days, if desired (pending performance and business needs).
What You’ll Do :
- Create Compelling Content : Develop email campaigns, blog articles, web pages, and product-related copy that captivates and informs our audience.
- Lead Email SMS Marketing : Craft persuasive, results-driven email and texting campaigns to connect with our direct-to-consumer audience.
- Optimize Website Performance : Use SEO tools like SEMrush and Keyword Planner to enhance content strategy and improve search rankings.
- Collaborate Across Teams / Agencies : Work closely with sales, customer service, leadership, and the marketing team to understand our products, services, and customers. You’ll also work with our external agencies to complete special projects and weekly workload.
- Research & Strategize : Dive deep into market research to uncover insights and trends, tailoring content to resonate with our diverse life science audience.
- Measure Success : Analyze performance metrics and optimize campaigns, web pages, and other content based on data-driven insights.
What We’re Looking For :
Why You’ll Love It Here :
Join us and make an impact in a role that combines creativity, strategy, and collaboration. We can’t wait to see what you bring to the table!
Qualifications
REQUIRED SKILLS / ABILITIES :
Additional Information
Schedule :
What we offer :
Eurofins is a M / F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.
