About the Company
Europastry, founded in Barcelona, Spain, is a global leader in the frozen bakery sector, dedicated to innovation, quality, and sustainability. With a strong presence in over 80 countries, we strive to deliver premium bakery solutions while maintaining efficient and sustainable manufacturing operations.
About the Role
We are seeking a Product Marketing Manager to join our marketing team. This role is responsible for managing the product portfolio within a specific category and aligning it with business objectives. The ideal candidate will drive marketing strategies, analyze market trends, develop the product portfolio, detect whitespace opportunities, and oversee the launch, promotion, and lifecycle management of products to maximize profitability and market share.
Responsibilities
- Develop and execute category strategies to meet business goals, including market share growth, revenue targets, and profitability for our 5 categories Bread, Brioche, Knots, Pastries and Donuts.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and opportunities in collaboration with Market Analyst and Trade Marketing.
- Manage the product lifecycle, including introductions, updates, and discontinuations. Working with RD, Supply Chain and Logistic.
Marketing Strategy :
Collaborate with the marketing team to create and implement campaigns, promotional materials, and digital content to drive category performance.Develop pricing strategies and promotional plans to optimize product sales and margins.Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed together with Sales Analyst, Trade Marketing and Sales operations.Product Development & Launch :
Work with R&D, engineering, and production teams to develop and refine products based on market needs and feedback.Lead product launch efforts, including go-to-market strategies, sales enablement materials, and training for the sales team.Ensure compliance with regulatory and quality standards for all products.Stakeholder Collaboration :
Partner with sales, operations, and supply chain teams to ensure product availability and meet customer expectations.Serve as the category expert, providing insights, training, and support to internal teams.Build and maintain relationships with key customers and industry stakeholders to gain feedback and foster collaboration.Analytics and Reporting :
Track category performance using KPIs such as sales, market share, and profitability.Analyze consumer behavior, competitor activity, and category trends to make data-driven decisions.Prepare regular reports and presentations for senior managementQualifications
Education & Experience :Bachelor’s degree in Marketing, Business Administration, or a related Bakery field.3-5 years of experience in product / category management, preferably in a manufacturing environment.Skills & Competencies :
Analytical skills with the ability to interpret data and translate it into actionable strategies.Excellent project management skills with the ability to manage multiple initiatives simultaneously.Exceptional communication and interpersonal skills to collaborate with cross-functional teams and external partners.Creative Bakery mindset with a business orientation.Additional Skills :
Experience in B2B or B2C manufacturing industries is a plus.Familiarity with bakery products.Ability to work independently in a fast-paced, dynamic environment.
