What are the responsibilities and job description for the Ecommerce Manager position at Europcar Mobility Group?
Job Description
The E-commerce Manager drives direct-to-brand digital revenue for FoxRentACar.com and Europcar.com. This role collaborates closely with Revenue Management, Marketing, IT, and the global e-commerce acquisition team to optimize customer acquisition, improve conversion rates, and manage promotions to achieve direct channel goals.
You will :
- Track & Analyze Performance :
- Monitor commercial targets for the US market.
- Ensure business targets align with local and group e-commerce teams.
- Identify and address opportunities and challenges impacting performance.
- E-commerce Strategy & Execution :
- Develop and execute e-commerce plans to support US market objectives.
- Lead the international direct-to-brand commercial action plan for the US.
- Align the merchandising calendar with local business needs.
- Implement action plans to maximize revenue in the US market.
- Provide competitive intelligence and local market insights to global e-commerce and digital marketing teams.
Website & Digital Optimization :
Collaboration & Communication :
Experience :
Skills Set & Expertise
We offer :
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Accordingly, all members of society, irrespective of age, gender, disability, sexual orientation, race, religion, or belief, are encouraged to apply to join our team. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
Europcar Mobility Group
Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. "We help to change the way you move" is what we stand for and brings us together.
We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs, use cases and expectations : Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.
Customers' satisfaction is at the heart of the Group's ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.
More info at : www.europcar-mobility-group.com