Regional Account Executive

The Regional Account Executive’s primary responsibility is to generate in-store sales and lead a team of Brand Ambassadors and freelance. The AE is responsible for the staffing and management of Brand Ambassadors and freelance within a given territory. The Account Executive is the main partner to the National Account Executive and contributes to strategic decision making to influence Europerfumes portfolio of brands for in-store success. The RAE is accountable for sales performance, budgetary management, and people management in their respective territory.

The ideal candidate must enjoy the retail environment and must have a strong background in people development, sales, education, and training. The candidate must be a stellar seller, organized, responsible, detail-oriented, a self-starter, a multi-tasker and possess strong follow-up skills. A RAE must have the ability to successfully plan, organize and conduct events and trainings at the store level and manage a team to conduct their own events and trainings within their assigned stores. Communication skills, timely reporting practices, follow-through, and a collaborative approach with National Account Executive to develop strategic in-store activity. Energy, passion & resilience are crucial; must be comfortable working in a fast-paced, entrepreneurial environment.

Primary responsibilities:

• Coordinate and book in-store training and support dates, and activate strategic education and event initiatives as directed by sales leadership team
• Act as primary day-to-day brand contact for designated stores; achieve targeted sales growth
• Develop and frequently assess store’s visit call cycle for self and direct reports; partner with RSM to optimize territory coverage
• Educate, train and develop employees at our retail partners, with a focus on product knowledge and selling skills
• Utilize Europerfumes sales, education, event tools, personal selling skills and experience to support fiscal sales plan achievement
• Plan and execute effective in-store events to drive sales and support marketing objectives
• Be a professional brand ambassador and role model for the brand through training and event activities
• Continuously assess and evaluate each door’s productivity, sales and training results with NAE
• Collaborate with NAE to build impactful store-by-store action plans to address store needs and support sales goals regionally
• Develop and build strong relationships with staff and store leadership up to District level at all retail accounts
• Continually assess staffing needs and partner with National Account Executive on staffing opportunities
• Oversee brand ambassadors and freelancers’ calendars to ensure optimal call cycle coverage

Operational

• Strategically and per company direction, book events to optimize sales and ensure proper execution with partnership with stores; oversee event scheduling of direct reports
• Collaborate with retail partners to analyze and assess stock needs, relay stock concerns to National Account Executive
• Support Europerfumes in-store merchandising and visual programs and communicate challenges to National Account Executive
• Maintain weekly communication with National Account Executive, brand ambassadors, and freelance regarding business opportunities, results, successes; complete and submit post-event recaps and weekly reports in a timely manner
• Manage an allotted budget and keep National Account Executive informed of any concerns

Team Development

• In partnership with National Account Executive, coach and develop brand ambassadors and freelancers on product knowledge, sales techniques and leveraging store relationships
• Assist National Account Executive in recruiting, onboarding and assessment of brand ambassadors and freelancers; implement individual development plans to support brand and convey progress reports to National Account Executive periodically

Training

• Train, guide and coach store staff, brand ambassadors and freelance in elevated presentation skills and consultative sales techniques to drive Europerfumes business and meet productivity and sales goals
• Represent Europerfumes brand in personal image, presentation in trainings, meetings, and events
• Contribute knowledge of trends and translate that to Europerfumes brand products and application techniques in training and event activities

Supervisory Responsibility

• Responsible for managing a field team spread out over a territory that may include multiple states.

Work Location – Territory and work week

• Tuesday through Saturday work week and a total of 40 hours and PM hours maybe required.
• 50% monthly travel may be required depending on territory size.
• It is expected that 4 days a week that are daily 8-hour shifts will be in the field supporting store call cycle and work with brand ambassadors and freelancers.
• Tuesday will be expected office time during normal Europerfumes hours for a total of 8 hours.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear.

Preferred Qualification and Experience

• Bachelor’s degree and/or comparable 3 years of retail, sales and/or beauty industry experience, preferably in the skincare industry
• Memorable, positive, professional and enthusiastic presence
• Strong aptitude for product knowledge, brand messaging, training and selling
• Multi-store visit calendar booking and management ability
• Experience working in an open-sell environment
• Excellent oral, written and presentation skills; email and phone skills essential
• Ability to take strategic direction based on sales and business analysis
• Basic computer skills a must- Microsoft Office Word, Outlook; PowerPoint, Excel
• Self-motivated, committed and goal-oriented
• Energetic and passionate with an entrepreneurial, flexible spirit
• Ability to travel required
• Driver’s license a plus (in most cases a necessity)
• Flexibility regarding work hours, i.e. evenings and weekends

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

What We Offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its brands. Operating within a fast-moving industry and dynamic category, the successful candidate will find at Europerfumes the open, creative and collaborative work environment everyone seeks for themselves.

EEO

Europerfumes actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.