Product Specialist

Description

Product Specialists act as an extension of EVENTLINK team in market; responsible for increasing brand and promotion awareness, generate sales opportunities, increasing consumer consideration through customized consumer engagements featuring extensive and accurate knowledge of the brand/products/brand competitors, and assisting event staff in reaching program/event specified goals.

Responsibilities:

• Pre-Event/Activation
  • Arrive on time, in approved uniform, and check in accordingly for each event
  • Assist with event setup/teardown
  • Ensuring product or vehicle is showroom ready according to EVENTLINK vehicle management agreement; when applicable 
  • Study and learn product training materials and pass product exam with 85% accuracy or higher
  • Attend all required program training
• On-Site
  • Generate consumer awareness of ongoing promotion
  • Provide a positive image of the brand, EVENTLINK, and its Clients
  • Adhere to program requirements/training processes including keeping a friendly and inviting demeanor, high energy, and open body language
  • Provide in depth knowledge of product to consumers in a way that relates the product back to the consumer and effectively increases consumer’s awareness, perception, and consideration for the brand/product
  • Knowledgeable about additional program incentives available to consumers on a program/event basis
  • Support other onsite activities such as driving lead generation efforts per program guidelines
  • Ensuring product stays in showroom condition throughout the event/program
• ​​​​​​​Post-Event/Activation
  • ​​​​​​​Assist with event tear down
  • Report relevant metrics including brand engagements, product engagements, incentives distributed, consumer product/brand comments and consumer engagements during the period of activation to the Field Coordinator/Event Manager at the end of each event
  • Check-out and submit hours and individual timesheets for payroll
  • Assist in taking accurate inventory of program assets and materials as needed

• Ongoing

  • ​​​​​​​Ensure proper knowledge of all ongoing promotional details and goals

  • Ability to pass ongoing product exams with 85% accuracy or higher according to product training and objectives

  • Vehicle Management spot checks and vehicle maintenance as needed; if applicable

  • Alerting EVENTLINK of any issues that could affect the health or success of event and/or program

  • Additional duties may be assigned per market and per program/event basis

Requirements

Education:

• High School or Equivalent

Experience:

• Previous product specialist experience required
• Must have own form of reliable transportation
• Must have reliable form of communication including working cell phone and dedicated email with responses to EVENTLINK within 48 hours
• Must be available for at least 85% of the key activation dates for spot check determine by EVENTLINK program manager

Skills:

• Must be a motivated self-learner willing to keep informed on featured products
• Must have exceptional communication skills
• Ability to retain great detail and amounts of information and apply it to unique consumer engagements

​​​​Schedule:

• Must have flexible schedule
• Must be local to listed market(s)