Enrollment Communication Specialist

Salary: $61,404.00 - $71,148.00 Annually

Location Everett Community College

Job Type Classified

Division Strategic Enrollment Management & Student Success

Department: Enrollment Services/Registrar

Closing Date 6/8/2025 11:59 PM Pacific

Bargaining Unit WFSE

First review date (applicant screening begins): 04/21/2025

We are committed to hiring, developing, retaining, and promoting individuals who exemplify the mission, vision, and core values of our institution and possess the skills and experience to meet the needs of our students.

Overview

The position is responsible for leading student outreach communications that support enrollment efforts through the College's Customer Relationship Management (CRM) system. This includes developing targeted campaigns, maintaining CRM infrastructure, and coordinating training and support for staff users. The role ensures prospective and current students receive timely, accurate, and engaging information that helps them navigate the enrollment process and connect with the College.

Duties & Responsibilities

Outreach Communications

• Develop and implement strategic email and text messaging campaigns to support enrollment goals, ensuring messages are timely, targeted, and aligned with student communication policies.
• Design and manage the student communication calendar, coordinating outreach with key enrollment milestones.
• Create and maintain content for communication channels, including email, text, and website.
• Manage the College's two-way texting operations, including campaign planning, response coordination, and staff oversight.
• Conduct research into communication strategies, enrollment trends, and emerging technologies to inform and enhance outreach efforts.

Customer Relationship Management System Management

• Maintain and enhance the College's Customer Relationship Management (CRM) system to support automated, personalized student communications.
• Monitor and manage user roles, access, and permissions in alignment with data governance guidelines.
• Configure system logic and workflows to support communication processes.
• Oversee data imports and maintain data integrity across lead sources and forms.
• Collaborate with IT and vendors to troubleshoot system issues, maintain infrastructure, and resolve technical problems.
• Track and assess performance through reports and data visualizations to inform future communication strategies.
• Coordinate user onboarding, system updates, and change management efforts to ensure smooth adoption of new tools and processes.
• Provide training and support for CRM and texting tools, including creating training materials and responding to system-related questions.

Collaborative Content Development

• Create and maintain student-facing content for emails, texts, landing pages, event forms, and requests for information.
• Ensure messaging is timely, relevant, and consistent across all channels.
• Apply communication best practices to support deliverability, clarity, and engagement.
• Support cross-departmental training and communication when implementing new messaging tools or strategies.
• Collaborate with colleagues across the College to ensure outreach efforts are coordinated, student-centered, and aligned with broader campus initiatives.

General Duties

• Support departmental, divisional, and institutional goals by contributing to effective communication strategies that enhance student engagement and enrollment.
• Maintain awareness of institutional priorities, policies, and procedures to ensure communication efforts reflect and support the College's mission.

Perform other duties as assigned to support departmental operations and meet the needs of the campus, including participation in meetings, trainings, and cross-functional projects.

Qualifications

Required Education and Experience:

• Bachelor's degree in a relevant field, such as communications, marketing, public relations, or journalism (or equivalent experience).
• Three (3) years of professional marketing and communication experience.
• One (1) year of professional writing experience

Required Knowledge, Skills, and Abilities:

• Demonstrated ability to use a Customer Relationship Management (CRM) system to achieve marketing goals
• Excellent verbal and written communication skills
• Demonstrated ability to effectively collaborate within cross-functional teams
• Demonstrated ability to handle many projects at once in a fast-paced environment
• Ability to use data and analyze audience behavior to create communications and marketing materials to meet specific goals
• Ability to create effective communication for populations with different backgrounds, experiences, and abilities

Preferred

• Familiar with Element 451, Fireworks CRM, Signal Vine, Naviance Intersect, or similar systems
• Experience writing queries to support marketing campaign evaluation

Additional Information

PHYSICAL REQUIREMENTS
Everett Community College follows the Americans with Disabilities Act (ADA) and provides the following information as a guideline for applicants:

• Ability to operate office equipment, including computers, printers, and telecommunication devices.
• Ability to observe, analyze, and interpret data from various sources.
• Ability to prepare and present detailed reports, both in written and audible formats.
• Ability to exchange information on the phone, through video conferencing, or in person.
• Ability to sit or stand for extended periods while performing routine tasks.
• Ability to lift and carry objects weighing up to 25 pounds.

TERMS OF EMPLOYMENT

• Full-time position, Monday through Friday, with occasional evenings and weekends.
• Overtime eligible - FLSA non-exempt
• Position is subject to Everett Community College policies and procedures.
• Represented by Washington Federation of State Employees Union.

Performance will be evaluated after a six (6) month probationary period and annually.



Notice to Applicants

Prior to hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.

Drug-Free Campus

In compliance with federal and state regulations, EvCC is committed to a safe and drug-free campus. Employees are required to comply with EvCC's policy prohibiting illegal drug use or activity, including notification of criminal drug convictions and the use of prescription drugs or over-the-counter medications that are likely to affect job safety.

The complete policy is available at the EvCC Policies page. If you would like a printed copy of the policy, or if you have any questions, please contact the Human Resources Department at 425-388-9229.

Safety and Security

EvCC strives to be a safe, secure and prepared campus for our students, staff and community. Detailed information regarding campus security, crime statistics for the most recent three year period, and other information is available on the Campus Safety, Security and Emergency Management page. This information is required by law and is provided by the EvCC Security Department. If you would like a printed copy of this information, you may contact the Security Department at (425) 388-9990.

Reasonable Accommodations and Non-Discrimination

Reasonable accommodation is provided in all aspects of employment, including the application process, consistent with the Americans with Disabilities Act and state law. To request a reasonable accommodation, please contact Human Resources at hr@everettcc.edu or 425-388-9229. For more information see: EvCC3020: Americans with Disabilities Act policy (Download PDF reader)

Everett Community College does not discriminate based on, but not limited to, race, color, national origin, citizenship, ethnicity, language, culture, age, sex, gender identity or expression, sexual orientation, pregnancy or parental status, marital status, actual or perceived disability, use of service animal, economic status, military or veteran status, spirituality or religion, or genetic information in its programs, activities, or employment.

Contact the following people with inquiries or complaints regarding discrimination, Title IX compliance, or Americans with Disabilities Act compliance:

Equal Opportunity Director: EqualOpportunity@everettcc.edu, 425-388-9271;

ADA Coordinator: ADACoordinator@everettcc.edu, 425-388-9232;

Title IX Coordinator: TitleIXCoordinator@everettcc.edu, 425-388-9271.

HR offices are located in Olympus Hall 111, 2000 Tower St. Everett, WA 98201.

For more information, visit the Equal Opportunity and Title IX website.


To apply, please visit https://www.schooljobs.com/careers/everettcc/jobs/4899795/enrollment-communication-specialist

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