Marketing Director

Position Summary 

Headquartered in Georgetown, Texas, Everware International leads a family of innovative companies dedicated to revolutionizing the cutlery and foodservice industries. Our flagship brand, Cangshan, epitomizes our commitment to crafting exquisite kitchen knives using premium materials and expert craftsmanship. Alongside Cangshan, our family includes respected entities like New Star Foodservice, Henry Foodservice Products, and our US manufacturing team at Austin Cutlery & Tool. Each of these contributing to our mission by crafting quality products and delivering an exceptional experience. We’re an organization that values teamwork, excellence, and a growth mindset. We’re looking for ‘A-players’ to join our team. Interested candidates, please send resumes to careers@everwarenow.com. 

Essential Duties & Responsibilities  

The requirements listed below are representative of the essential duties and responsibilities required. 

• Lead digital marketing efforts, including SEO, content marketing, social media, email campaigns, and online advertising
• Develop and execute marketing strategies and plans to enhance brand visibility and achieve business growth
• Lead the planning, creation, and distribution of multi-channel marketing campaigns across all platforms  
• Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve KPIs
• Plan, implement, and manage marketing campaigns to drive lead generation and client acquisition
• Work collaboratively with the leadership team to continuously refine the marketing roadmap and vision and product roadmap in support of marketing 
• Design and coordinate promotional campaigns, PR, tradeshows, and other marketing efforts across channels
• Develop, track, and execute the annual go-to-marketing plans including functional operating plans and budgets, ensuring cross functional alignment and a data-led approach to drive maximum return-on-investment across a matrix of choices (i.e., funnel, geography, customer, product, channel, etc.) 
• Develop analytics and KPIs across all business lines, events, and programs
• Analyze target marketing information to identify and recommend effective marketing approaches
• Forecast, draft, implement, and oversee the department's operating budget
• Collaborate with executive leadership team, sales team, and operations team to ensure alignment and support of marketing strategies with overall business objectives 
• Oversee the development and breadth of talent in the marketing team, including clear career paths and proactive succession planning 
• Contribute to the development of metrics and communication tools to effectively manage market or product segment strategies at all levels of the organization
• Cultivate relationships with key stakeholders, industry partners, and community organizations to enhance brand visibility and support business development efforts 
• Actively promote and cultivate a positive and inclusive company culture. Lead initiatives that enhance employee engagement, diversity, and inclusion 

Qualifications 

Education & Experience 

• Master's degree in marketing, business administration, or a related field 
• 10 years of experience in marketing, with at least 5 years in a leadership role 
• Experience supporting and driving marketing activities at a fast-growing company 
• Experience leading and training a high-performing marketing team, fostering a collaborative and inclusive work environment 
• Experience with CRM software and digital marketing tools and techniques 
• Budgeting, planning and/or financial analysis experience 
• Experience with marketing and monetizing data, insights, and driving an integrated messaging strategy and roadmap 
• Track record of executing integrating marketing initiatives that build brand identity and deliver on the brand proposition 

Knowledge, Skills, and Abilities  

• Ability to lead large-scale projects spanning across departments and teams, with a keen eye for innovation and strategic growth 
• Ability to resolve problems or situations requiring the exercise of good judgment 
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams 
• Deep understanding of market research practices, marketing strategies, and brand-building 
• Exceptional strategic thinking and problem-solving skills 
• Strong analytical skills and ability to interpret data to drive strategic decision-making 
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven, entrepreneurial environment  
• Genuine ambition to succeed 
• Resilient personality with a strong work ethic 
• Pragmatic and solution oriented 
• Committed to high standards and continuous improvement