Senior Marketing Manager

Headquartered in Georgetown, Texas, Everware International leads a family of innovative companies dedicated to revolutionizing the culinary and foodservice industries. Our flagship brand, Cangshan, epitomizes our commitment to crafting exquisite kitchen knives using premium materials and expert craftsmanship. Alongside Cangshan, our family includes respected entities like New Star Foodservice, Henry Foodservice Products, and our US manufacturing team at Austin Cutlery & Tool. Each of these contributing to our mission by crafting quality products and delivering an exceptional experience. We’re an organization that values teamwork, excellence, and a growth mindset. We’re looking for ‘A-players’ to join our team. Interested candidates, please send resumes to careers@everwarenow.com. 

The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative. 

Essential Duties & Responsibilities  

The requirements listed below are representative of the essential duties and responsibilities required. 

• Lead and manage the marketing team in planning and executing marketing strategies and initiatives
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging across all channels
• Develop and implement comprehensive marketing plans
• Oversee the marketing budget and all marketing-related activities and projects
• Guide the overall marketing direction based on market research and analysis
• Enhance brand presence and identity and boost customer engagement
• Develop and maintain the company’s marketing strategies align with business goals and market trends
• Develop and manage all marketing-related KPIs, maintaining regular internal reporting to the Executive Leadership Team.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to identify new opportunities, drive growth, ensure effectiveness, and improve campaign performance
• Lead, manage, and mentor the marketing team, including clear career paths and proactive succession planning 
• Oversee and manage of external marketing firms and PR agencies 
• Manage day-to-day marketing activities
• Cultivate relationships with key stakeholders, industry partners, and community organizations to enhance brand visibility and support business development efforts
• Actively promote and cultivate a positive and inclusive company culture. Lead initiatives that enhance employee engagement, diversity, and inclusion

Qualifications 

Education & Experience 

• Bachelor's degree in marketing, advertising, communications, business administration, or a related field 
• 5-7 years of experience in marketing
• Proven leadership experience managing marketing and creative teams
• Proven track record of successfully initiating, leading and managing marketing campaigns
• Successful track record in developing and implementing marketing strategies for B2B and B2C markets.
• Experience with content management systems (CMS) and customer relationship management (CRM) tools
• Experience using data analytics software for research
• Experience in budgeting and forecasting

Knowledge, Skills, and Abilities  

• Ability to lead large-scale projects spanning across departments and teams, with a keen eye for innovation and strategic growth 
• Ability to resolve problems or situations requiring the exercise of good judgment 
• Working knowledge of Microsoft TEAMS, design, and email software
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams 
• Good understanding of market research practices, marketing strategies, and brand-building 
• Strong analytical skills and ability to interpret data to drive strategic decision-making 
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven, entrepreneurial environment  
• Genuine ambition to succeed 
• Resilient personality with a strong work ethic 
• Pragmatic and solution oriented 
• Committed to high standards and continuous improvement