What are the responsibilities and job description for the Senior Paid Social Media Manager position at EveryDayHealth?
Description
About Us :
IGN Entertainment, a division of Ziff Davis, Inc., is one of the world's largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.
Job Summary :
Join IGN as a Senior Paid Social Media Manager, leading the delivery and optimization of paid promotion initiatives for branded content campaigns across entertainment, gaming, and consumer brands. You'll oversee the social media budget across platforms like Facebook, Instagram, YouTube, TikTok, and Snapchat, crafting strategies to optimize ad placements, target audiences, and align with trends in the paid media landscape. From launching ads to generating delivery reports for billing and pacing, you'll play a key role throughout the campaign lifecycle.
As part of the global creative solutions team spanning LA, New York, London, and Sydney, you'll collaborate with teams responsible for custom campaigns that include ad design, branded content, events, and product launches. Success in this role requires adaptability, multitasking, and a drive to innovate workflows and delivery processes. You'll work closely with sales, strategy, client service, revenue operations, and social media teams to ensure seamless execution and impactful results.
Job Duties :
- Develop high level paid social media strategy for delivering awareness-based campaigns, and on occasion conversion-based campaigns, with a focus on efficient use of budget
- Perform day-to-day campaign monitoring to ensure delivery and advertiser goals are fulfilled
- Plan and manage allocated campaign budgets and implement new initiatives that exceed client metrics
- Work closely with sales and marketing teams to develop paid media strategies and build customizable amplification plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on current market and / or platform trends
- Provide campaign and ad reporting from a variety of sources, including in-platform, bid management platforms, and web analytic platforms (including Meta Ads, Google Ads, X Ads, Snap Ads, etc.)
- Analyze performance data and provide succinct interpretation of results; or an appropriate action plan based on conclusions
- Determine new ad placement opportunities to rollout to sales teams and provide the appropriate training for them
- Manage communications between various social media platform representatives for any platform changes or updates
- Work with the Director, Client Services to manage and provide a clear forecast of amplification spends monthly
- Organize platform invoicing information across the channels
- Collaborate with all teams around the business in pursuit of business, campaign, and team-based goals
- Work closely with, and be available to support, international teams on paid social efforts
- Be a collaborative partner to paid marketing teams sitting in other brands within the organization
Job Qualifications
Requirements :
Not Required, but Nice to Have :
Work Environment :
Our Culture and Values
At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs, and everyone can thrive.
Here's the good stuff about us...
IGN offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you're seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.
Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary Disclosure : Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $100,000-$110,000, 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.
Salary : $100,000 - $110,000
