Associate Director of Donor Advancement

The Associate Director of Donor Advancement is responsible for recruiting, cultivating, and raising money for Everytown and Moms Demand Action's midlevel program. This role will play a critical part in driving revenue growth, donor retention, and maximizing income through strategic outreach and campaigns. Reporting to the Managing Director of Donor Growth & Experience, the Associate Director will work collaboratively across channels (digital offline) to execute donor-centric strategies and tactics that maximize the value of these donors.

Recruitment of high-value audiences

• Design and implement strategies to acquire new mid-level donors, leveraging multi-channel approaches such as digital campaigns and advertising, direct mail, and other channels including phones, canvassing, and in-person events if appropriate

• Develop compelling appeals, outreach materials, and website upgrades tailored to recruit mid-level donors

• Where it exists, optimize current program infrastructure

• Collaborate with legal and financial advisors as needed to facilitate bequests, trusts, and other planned giving vehicles whenever applicable

• Identify and cultivate prospective mid-level donors through data analysis, donor segmentation and pipeline development
  
  

Retention and growth of high value audiences

• When appropriate, create higher touch stewardship plans to maintain strong relationships with existing mid-level donors, ensuring they feel valued and are connected to the organization’s mission

• Develop and execute onboarding messaging to welcome and retain new mid-level donors

• Execute on value promises, i.e. regular event invitations, special fulfillment projects, etc.

• Monitor donor retention rates and implement targeted strategies to address lapses and re-engage donors at risk of attrition including targeted donor journeys

• Serve as the primary point of contact for high-value donors, addressing inquiries, resolving issues, and ensuring a seamless donor experience
  
  

Upgrades of high value audiences

• Identify opportunities to increase donor contributions through strategic upgrades, including transitioning mid-level donors to major gift prospects, increasing mid-level and sustaining giving commitments

• Collaborate with major gifts to create pathways to deepen mid-level support

• Identify opportunities for cross-promotion among giving programs
  
  

Data Analysis and Reporting

• Monitor donor behavior, analyze trends, and use insights to refine strategies for solicitations and cultivation

• Prepare regular reports on program performance, highlighting successes, challenges, and opportunities for growth
  
  

Collaboration and Leadership

• Work closely with internal teams, including grassroots fundraising, digital advocacy, and major gifts to align messaging and maximize donor value

• Stay informed on industry best practices, emerging trends, and innovative approaches to maximizing revenue from midlevel audiences

Qualifications:

• Experience:
  • Bachelor's degree in nonprofit management, fundraising, marketing, communications or related field; equivalent experience may be considered

• Experience:

  • Minimum of 3-5 years of experience in donor relations, fundraising, or nonprofit development.

  • Proven success in managing high-value donor programs, including midlevel, monthly, and/or legacy giving

• Skills and Competencies:

  • Exceptional interpersonal and communication skills, with the ability to build meaningful relationships with donors

  • Strong project management and organizational skills, with the ability to prioritize and manage multiple tasks simultaneously

  • Data-driven approach with experience in donor segmentation, analytics, and reporting

  • Proficiency in CRM systems

  • Creative problem-solving and adaptability in a dynamic work environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Everytown for Gun Safety

Everytown is the largest gun violence prevention organization in the nation with nearly ten million supporters, including parents, students, survivors, educators, gun owners, and Americans fighting for common sense gun safety. Through victories in Congress, statehouses, corporate America, the courts, and town halls across the country, Everytown is helping change how Americans think about this public health threat. At the core of Everytown is Moms Demand Action, a grassroots movement of American mothers founded the day after the Sandy Hook tragedy, and Students Demand Action. Learn more at everytown.org and follow us @Everytown.

We invite you to learn more about our approach to equity and inclusion by reading our department's Equity Rationale.

You can learn about the framework that guides our work by viewing Everytown's Organizations Values

Everytown for Gun Safety provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.

Candidates who identify as members of historically underrepresented groups are highly encouraged to apply. A diverse workforce and open culture are at the heart of our organization and vital to our success.