What are the responsibilities and job description for the Program Marketing Strategist position at Evidence in Motion?
Overview
The Program Marketing Strategist is a key player in the success of EIM’s University Partner (UP) business. EIM partners with leading colleges and universities to power hybrid, accelerated graduate programs in health care (Doctor of Physical Therapy, Doctor of Occupational Therapy, Physician Assistant, and other programs). In our partnership with the University, we offer a variety of services through all phases of development of the hybrid program. This includes accreditation, student enrollment, faculty recruitment, marketing, curriculum development, and clinical placement.
As a member of EIM’s University Partner marketing team, the Program Marketing Strategist will drive the organic marketing strategy and execution for their assigned programs and university brands. This includes executing creative marketing campaigns that drive the success of each program’s unique goals, collecting and analyzing actionable data, and continuously generating innovative concepts for improved strategies and increased engagement in the student recruitment space.
Responsibilities
Responsibilities/Functions:
Monitor and analyze marketing activities and communicate pertinent data to optimize efforts.
Manage the partner relationship by attending weekly or bi-weekly student recruitment meetings and collaborating with the marketing team to execute on all action items.
Deliver strategy plan and collaborate with creative and digital teams to drive marketing efforts that support the overall recruitment goals for programs.
Lead regular strategy sessions on behalf of the program to identify opportunities and solutions.
Create marketing strategies and campaigns to support specific program goals for DEI, student engagement, and other areas, researching capabilities and best practices, communicating the marketing plan, and driving the execution of the plan.
In collaboration with the marketing coordinator and others, create and maintain a social media strategy and content plan in alignment with program goals.
Compose unique, value-based messaging that generates excitement about EIM’s university partner programs and produces and converts leads into qualified applicants for the programs.
Write press releases to announce new university partner program launches and other important milestones.
Produce comprehensive email marketing campaigns for a variety of targeted audiences.
Generate web copy for university partner landing pages and program pages.
Collaborate with enrollment team to identify communication needs to help guide students through the application pipeline.
Assist with digital ad copy as needed to support the paid media marketing plan.
Report, interpret and present data to show effectiveness of marketing efforts. Recommend and execute optimizations to campaigns to meet goals.
In collaboration with marketing coordinator, advise and support webinar and event promotion.
In collaboration with the creative and digital teams, drive the strategy and execution of any photo and video needs for the program.
Qualifications
Requirements:
Proven success implementing digital marketing campaigns, particularly in email, content and social media
Excellent writing ability
Excellent project management skills
Exemplary relationship management skills
Analytical skills and ability to interpret performance data and outcomes
Comfortable with both autonomous and collaborative work
Outstanding communication and interpersonal skills
Careful attention to detail
Ability to handle data with confidentiality
Good organizational and time management skills·
Education/Experience:
Bachelor's degree or higher in Marketing, Communication, English or related field; equivalent experience considered
3-5 years of marketing experience
Experience with CRM platforms and Marketing automation tools, Salesforce preferred
Experience working in an agency environment is a plus, but not required