Performance Marketing Manager

Job Type

Full-time

Description

evo Purpose: evo is a leading global outdoor retail and experiences company dedicated to inspiring adventure and creating community through an unparalleled selection of products and experiences. With a focus on Snow and Mountain Biking (MTB), we are passionate about enabling our customers to connect with the outdoors in meaningful ways.

Role Overview

We are seeking an experienced, data-driven Performance Marketing Manager to develop and execute acquisition and retention campaigns for evo's Snow and MTB categories. This role will be instrumental in driving incremental revenue, implementing innovative strategies, and growing traffic to both evo.com and local markets.

The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback
  
  
  

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

• Benefit not eligible for seasonal employees
  
  
  

The Opportunity

Campaign Strategy And Execution

• Manage acquisition campaign strategy in Marketing channels.
• Partner with the retention manager on audience strategies across your programs.
• Develop and execute data-driven marketing campaigns to drive customer acquisition and retention across Snow and MTB categories.
• Create, optimize, and manage paid media channels (e.g., PPC, social, display, and programmatic) with a focus on ROI and incremental revenue growth.
• Collaborate with Paid Search Manager, to support acquisition and retention goals.
• Work with the content and creative teams to ensure create and align with evo’s brand and resonates with target audiences.
  
  
  

Data Analysis And Optimization

• Work with data team and leadership to establish new customer centric metrics of performance.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Conduct A/B testing and multivariate testing to optimize ad copy, targeting, landing pages, programs etc.
• Monitor and report on key performance indicators (KPIs) such as traffic, Acquisition, CAC, conversion rates, CAC to customer lifetime value (CLV), and return on ad spend (ROAS).
• Educate the business on what you are learning.
  
  
  

Web And Local Market Traffic Growth

• Develop strategies to increase web traffic through SEO, paid search, and display campaigns.
• Partner with retail and community teams to align campaigns with local market activations and drive foot traffic to physical stores.
  
  
  

Innovation And Testing

• Continuously test new platforms, tools, and strategies to stay ahead of industry trends and evolve evo’s marketing approach.
• Lead the development and execution of pilot programs to explore untapped opportunities for customer engagement.
  
  
  

Collaboration And Leadership

• Work closely with cross-functional teams, including eCommerce, Retail, Analytics, and Product teams, to ensure marketing efforts are aligned with overall business objectives.
• Contribute to the team success through knowledge sharing and best practice.
  
  
  

Requirements

The Must Haves

• Must be in Seattle
• 3-5 years of experience directly running performance marketing, in eCommerce or retail.
• Proven success in managing campaigns focused on customer acquisition and retention
• Excellent analytical skills with proficiency in tools like Google Analytics, PowerBI, Tableau, or similar.
• Expert in paid media platforms such as Google Ads, Meta Ads, and programmatic advertising tools, and familiar with CRM systems.
• Knowledge of SEO and SEM best practices.
• Familiarity with email marketing platforms and CRM systems.
• Embodies, honors, and lives our core values: The Great 8
  
  
  

Attributes

• Results-driven mindset with a focus on incremental revenue and ROI.
• Creative problem-solver with a passion for testing and optimization.
• Excellent communication and collaboration skills.
• Passion for Snow and MTB industries is a plus.
  
  
  

The Nice to Haves

• 1 – 2 years of people leadership preferred
  
  
  

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $108,880 to $163,320 Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.

Salary Description

$108,880 to $163,320