Marketing Head (Growth Marketing US )

Position: Marketing Head (Growth Marketing US )

Location: REMOTE

Duration: Full Time

Marketing Head (Growth Marketing US )

POSITION OVERVIEW

We are seeking a dynamic and experienced Marketing Head based in the U.S. to lead our growth marketing initiatives. This role is pivotal in driving revenue growth through innovative campaigns, account-based marketing (ABM), and inside sales strategies to nurture leads through the funnel. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies, aligning cross-functional teams, and optimizing customer acquisition and retention efforts.

KEY RESPONSIBILITIES:

Growth Marketing Campaigns

• Develop and execute multi-channel marketing campaigns to drive customer acquisition, engagement, and conversion.
• Oversee paid acquisition efforts across digital platforms while managing budgets effectively.
• Continuously analyze campaign performance using data-driven insights to maximize ROI.
• Event Management Identify high impact events, plan the participation, and calculate the ROI. [Part of Field Marketing]
• Handle inorganic campaigns on Linkedin and Google Keyword
• Drive engagement with webinars, media Campaigns etc.

Account-Based Marketing (ABM)

• Design tailored ABM strategies targeting high-value accounts.
• Collaborate with sales teams to align on account prioritization and ensure seamless integration between marketing and sales efforts.
• Implement personalized content strategies for key accounts to enhance engagement and drive decision-making.
• Measure ABM campaign success through detailed analytics and optimize strategies for higher ROI.

Inside Sales Enablement

• Develop strategies to nurture leads through the sales funnel using CRM tools and marketing automation platforms.
• Work closely with inside sales teams to ensure effective follow-ups on leads generated from campaigns.
• Align marketing efforts with sales objectives to improve lead-to-customer conversion rates.

Leadership & Collaboration

• Manage a high-performing team of marketers specializing in growth campaigns, ABM, and inside sales enablement.
• Foster collaboration between marketing, sales, Inside Sales, and delivery teams
• Ensure consistent brand messaging across all marketing channels.

Technology & Analytics

• Leverage data analytics tools to assess performance metrics and identify growth opportunities.
• Optimize the martech stack for efficiency, including CRM systems (e.g., Salesforce, HubSpot), ABM tools (e.g., Demandbase, 6 Sence), and marketing automation platforms (e.g., Marketo).
• Create detailed reports on campaign performance and present actionable insights to stakeholders.

Education:

• A bachelor s degree in Marketing, Business Administration, or related field with good understanding of the technology industry; MBAs will be preferred.

Experience:

• Minimum of 7-9 years of experience in growth marketing roles, including ABM strategy execution and inside sales enablement.
• Proven track record of driving revenue growth through innovative campaigns and strategic account targeting.
• Ability to work with diverse global teams

Technical Skills:

• Proficiency in CRM systems like Salesforce or HubSpot.
• Expertise in ABM tools such as Demandbase or 6sense.
• Strong command of marketing analytics platforms for performance tracking.

Soft Skills:

• Exceptional leadership capabilities with experience managing cross-functional teams.
• Strategic thinker with strong problem-solving skills.
• Excellent communication skills for internal collaboration and external presentations.
• Should be open for travel as this role involves continuous travel to meet customers along with sales team