What are the responsibilities and job description for the Digital Marketing Specialist position at evrecruit.io?
About the job Digital Marketing Specialist Position OverviewWe are excited to share a new role on behalf of our client!Are you interested in the space between sports and technology? Keep reading!We are looking for a dedicated, energetic, and meticulous Marketing Operations Specialist to lead the implementation of our digital marketing initiatives. Reporting to the e-commerce director, this position will oversee the execution of key components of our digital strategy, including paid social media campaigns, email and SMS outreach, e-commerce platforms, customer retention efforts, creative content, brand ambassadors, and more.The perfect candidate will be an exceptionally organized team collaborator with exceptional attention to detail, outstanding communication abilities, innovation-minded, and the capability to juggle multiple priorities in a fast-moving environment.Candidates with high-growth start-up experience with a product B2C will be considered first.Location : Columbus, OhioCompensation : Up to $75k Full Coverage for Medical, Dental, Vision HSA Contribution Unlimited PTOWe are unable to sponsor or support OPT Visa candidates at this time.Key ResponsibilitiesResponsibilities : Execution Under Guidance : Execute and implement marketing strategies, adjustments, content generation, and other initiatives under the guidance and direction of the e-commerce director.Paid Social Ads : Execute and implement paid social advertising campaigns across platforms, including audience targeting, ad creation, and performance optimization.Monitor ad performance, analyze key metrics (e.g., CPA, ROAS), and adjust campaigns as needed.Email and SMS Marketing : Develop and deploy email and SMS marketing campaigns, including segmentation, A / B testing, and performance tracking.Maintain and optimize automated workflows and personalized communication strategies to improve customer engagement and retention.E-commerce Site and Amazon Storefront : Oversee updates, new product detail pages, content, and optimizations for the e-commerce website to improve user experience and conversion rates.Manage the Amazon storefront, including product listings, SEO, and promotional strategies.Sales Calendar Management : Manage and ensure execution against a sales calendar, aligning marketing initiatives with key sales and promotional events.Customer Retention and Engagement : Implement strategies to drive customer retention, loyalty, and repeat purchases, such as referral or loyalty programs.Analyze customer feedback and performance data to improve engagement efforts.Content and Creative : Coordinate with external freelancers (image and video editors, copywriters) to create high-quality, on-brand content for campaigns.Ensure timely delivery and alignment of creative assets with marketing plans.Ambassador Program Management : Manage relationships with ambassadors and creators, ensuring they have the tools and support to promote the brand effectively.Track and evaluate ambassador performance, optimizing strategies to amplify their impact.Data Extraction and Reporting : Extract and analyze data, generate reports, and provide insights to facilitate strategic decisions and marketing planning.Interface with External Contributors : Work closely with external contributors, such as ad agencies, industry experts, and freelancers, to ensure strategies are implemented correctly and KPIs are being met.Collaboration and Reporting : Work closely with the e-commerce director and other internal teams to ensure seamless execution of marketing strategies.Track and report on KPIs and performance metrics to measure the effectiveness of marketing initiatives.Required QualificationsKey CharacteristicsAbility to exert laser focus with attention to detailObservant and thoughtfulCreative outside-the-box thinkerExcels with minimal direction, self-motivated, self-reliantQuick to learn new technologies and online platforms (i.e. Facebook ads manager, Klaviyo email marketing, Google Analytics, etc.)Experience & Skills : Familiarity with WordPress-WooCommerce, including product page updates and website optimizations.Experience with Klaviyo for email and SMS marketing, including automation workflows, segmentation, and reporting.Proficiency in Meta Ads Manager for campaign execution, audience targeting, and performance analysis.Working knowledge of Amazon SellerCentral, including managing product listings, SEO, and promotions.Strong proficiency in Google Sheets for data analysis, reporting, and task management.Exceptional analytical ability to interpret data, track KPIs, and draw actionable insights.Strong task and priority management skills, with the ability to handle multiple projects and meet deadlines in a fast-paced environment.Clear, concise, and accurate communication skills to effectively coordinate with internal teams and external contributors.Exceptional communication and relationship-building skills, both internally and externally.Innovative mindset, with a deep understanding of leveraging AI and emerging tech for competitive advantage.
Salary : $75,000
