What are the responsibilities and job description for the Senior Social Media Buyer (Hybrid) Job at EWC Corporate LLC in Plano position at EWC Corporate LLC?
Content Summary : Senior Social Media Buyer (Hybrid) at Plano, for EWC Corporate LLC
About The Role
A key member of EWC’s in-house paid media planning and buying team, the Senior Social Media Buyer will set up, run, and continually optimize buys that meet and exceed media KPIs across national and local campaigns.
A Day in the Life
- Develop sophisticated paid social strategies to acquire new customers.
- Launch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIs.
- Embody the team’s test & learn culture by setting up in-platform experiments including alpha and beta experiments.
- Utilize offline conversion data to inform optimizations in-platform.
- Partner closely with the other members of the team to optimize across - not just within - media channels.
- Collaborate with the CRM team to develop first party audience strategies and deploy in platform.
- Present data and insights to a variety of audiences in an easy-to-understand way.
- Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities).
- Work closely with creative teams to align ad assets with campaign goals and performance data.
- Regularly track updates across social platforms (Facebook, Instagram, TikTok, etc.) to ensure strategies align with the latest features and policies.
- Support with additional projects as needed.
What Sets You Apart
Education and Experience
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory / management personnel, regardless of job title or routine job duties.
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