What are the responsibilities and job description for the Digital Marketing Copywriter position at EWG?
The Environmental Working Group (EWG), a leading environmental health research and advocacy organization, seeks a Digital Marketing Copywriter for its Washington, D.C., office.
Since 1993, EWG has shined a spotlight on outdated legislation, harmful agricultural practices and industry loopholes that pose a risk to our health and the health of our environment.
Whether it’s on Capitol Hill or in communities across America, we make our voices heard, changing the debate over environmental health and putting the most important people – you and your family – at the center of the conversation.
EWG is seeking a talented and creative Digital Marketing Copywriter to join our Marketing and Communications team. This role is all about writing clear, compelling, action-driving copy across our key digital channels – including email, social media and web pages. You’ll help turn EWG’s important research into engaging content that grows our audience, inspires action and drives donations.
EWG’s digital platforms reach nearly 30 million website visitors annually and power a mission-driven community committed to protecting health and the environment. If you’re a digital-first writer who thrives in fast-paced environments, knows what makes people click and loves using words to motivate and mobilize – this role is for you.
What you’ll do:
- Write persuasive, on-brand content for email marketing campaigns, including fundraising, advocacy and engagement messages.
- Collaborate with the social media team to create scroll-stopping, shareable posts across platforms.
- Optimize social media copy by tailoring tone, message and style to different platforms and audience segments.
- Collaborate with the email and social teams to brainstorm creative content ideas that align with platform trends and brand goals.
- Develop conversion-focused web copy for landing pages, calls to action and other key marketing pages.
- Conduct thorough research on health trends, environmental issues, news and policy updates to inform content creation.
- Stay up to date on digital and cultural trends, infusing timely and relevant ideas into copy that resonates across email, social media and web.
- Ensure consistency of tone, voice and brand across all copy.
What you’ll bring:
- 2-5 years of writing experience for digital channels, especially social media and email.
- Ability to write for various audiences and media, including email, website and social media.
- Proven ability to write clear, concise, and compelling short-form copy tailored to a variety of digital platforms – including different social media platforms, email and web
- Detail-oriented editing and proofreading skills.
- A creative mindset with a strong understanding of digital engagement best practices
- A natural feel for internet humor, meme culture, and what’s culturally relevant online
- Comfort working quickly and independently in a fast-paced environment
- Bonus: Familiarity with SEO, digital fundraising and/or nonprofit advocacy
Preferred qualifications:
Experience in a nonprofit or newsroom environment preferred.
Working knowledge of SEO best practices and metrics preferred.
Location: Washington, D.C., office.
Benefits: Annual salary range of $50,000 - $70,000. Salary is commensurate with experience. EWG offers fully paid, excellent health care, paid parental leave and a tax-deferred 403(b) plan, including matched contributions. It’s a casual, growing office with more than 40 engaging co-workers.
EWG’s commitment to diversity and inclusion:
EWG celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to foster a work environment that supports, inspires and respects all individuals. EWG does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, age, sex, citizenship, ancestry, marital status, family responsibilities, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, gender, gender identity or expression, matriculation or political affiliation, or any other protected class recognized in any of the jurisdictions where EWG has offices or employees working. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, and compensation and promotion.
Salary : $50,000 - $70,000
