What are the responsibilities and job description for the Associate Marketing Automation Manager position at Exact Sciences?
Help us change lives
At Exact Sciences, we're helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you're working to help others.
Position Overview
Exact Sciences is seeking a talented Marketing technologist to join our Customer Engagement & Web Experience team. This team supports Marketing, Customer Experience (CX) and various business teams across the enterprise to deploy customer-centric omnichannel journeys and campaigns. The role combines product management, marketing, business analysis and solutions architecture to ensure the success of key initiatives. Day to day, you'll be working within our Customer Engagement Platform, Braze, to strategically build & deploy segments, journeys and campaign logic to deliver exceptional customer experiences. These customer experiences directly serve our mission to help save lives. This role will be responsible for ensuring patients and health care providers take their next best action to drive improved health outcomes. This role is for the marketing and / or CX professional who is technologically skilled, wants to flex some creativity and truly wants to make a difference to help eradicate cancer.
Essential Duties
Include, but are not limited to, the following :
- Execute one-off campaigns & recurring journey automations using the company's Customer Engagement Platform / Marketing Automation software.
- Collaborate with cross-functional teams, including marketing, customer experience, and design teams, to create integrated campaigns that drive engagement, conversion, and retention.
- Oversee omnichannel journeys across email, SMS, outbound phone, direct mail, web and paid media activations - both transactional & marketing communications.
- Execute segmentation strategies to drive more meaningful and relevant experiences with customers & prospects.
- Implement automation strategies to increase leads, drive acquisition, and build customer lifetime value.
- Collaborate with business leads to ideate and execute a / b and multivariate testing strategies to drive innovative solutions.
- Work in an agile environment within a full stack value stream squad to execute work, supporting experience product management & marketing leads.
- Maintain documentation of campaign requirements and processes.
- Ensure our journey automations & campaigns align with industry best practices.
- Stay up-to-date on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration.
- Analyze campaign performance data to derive key takeaways to share with stakeholders and teammates.
- Collaborate with IT and other technical teams to ensure seamless integration of MarTech platforms with other systems, such as CRM, analytics, digital properties, etc.
- Apply innate curiosity to learn new skills, technologies, methods to deploy best-in-class campaigns & journeys.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Support and comply with the company's Quality Management System policies and procedures.
- Maintain regular and reliable attendance.
- Ability to act with an inclusion mindset and model these behaviors for the organization.
- Ability to travel 10% of working time away from work location, may include overnight / weekend travel.
Minimum Qualifications
Preferred Qualifications
LI-KP1
Salary Range :
85,000.00 - $135,000.00
The annual base salary shown is for this position located in US - WI - Madison on a full-time basis. In addition, this position is bonus eligible, and is eligible to be considered for company stock at hire and on an annual basis.
Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage. Learn more about our benefits.
Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation, please contact us here.
Not ready to apply? Join our talent community and stay up to date on what's new at Exact Sciences.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state, or federal law. Any applicant or employee may request to view applicable portions of the company's affirmative action program.
To view the Right to Work, E-Verify Employer, and Pay Transparency notices and Federal, Federal Contractor, and State employment law posters, visit our compliance hub. The documents summarize important details of the law and provide key points that you have a right to know.
Salary : $85,000 - $135,000
