What are the responsibilities and job description for the Salesforce Marketing Cloud position at Exatech Inc?
Job Details
Position: Salesforce Marketing Cloud
Location: Fremont, CA (Onsite)
Duration: 12 months
Interview: Video
Job Description:
We are looking for a Salesforce Marketing Cloud Specialist to join our team at HCL in Fremont, CA. The ideal candidate will have deep expertise in Salesforce Marketing Cloud and a proven ability to manage end-to-end campaign execution, data integrations, and performance analysis.
Responsibilities:
Campaign Execution:
- Design and execute marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Automation Studio, and Journey Builder.
- Leverage dynamic content, AMPscript, and A/B testing to enhance campaign effectiveness.
Data Management:
- Manage and segment data extensions, ensuring efficient integration with Salesforce CRM.
- Maintain data accuracy, adhere to compliance requirements (e.g., CAN-SPAM, GDPR), and oversee subscriber preferences.
Integration and Automation:
- Configure Marketing Cloud Connector and set up API integrations for seamless data flow.
- Create advanced automations using Automation Studio and SQL queries.
Performance Analytics:
- Analyze campaign performance metrics and provide actionable insights to optimize engagement.
- Build and maintain dashboards to track KPIs and marketing ROI.
Collaboration and Support:
- Collaborate with cross-functional teams to gather business requirements and align marketing strategies.
- Provide training and support to internal teams for effective use of Salesforce Marketing Cloud tools.
Qualifications:
- Education: Bachelor's degree in Marketing, Computer Science, or a related field.
Experience:
- 3 years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
- Strong skills in AMPscript, SQL, HTML, and CSS.
- Familiarity with Marketing Cloud Connector and API integrations.
Certifications (Preferred):
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Consultant
Skills:
- Excellent analytical, problem-solving, and communication skills.
- Knowledge of email marketing best practices and compliance regulations.