Demo

Salesforce Marketing Cloud

Exatech Inc
Fremont, CA Full Time
POSTED ON 1/27/2025 CLOSED ON 2/18/2025

What are the responsibilities and job description for the Salesforce Marketing Cloud position at Exatech Inc?

Job Details

Position: Salesforce Marketing Cloud

Location: Fremont, CA (Onsite)
Duration: 12 months
Interview: Video

Job Description:

We are looking for a Salesforce Marketing Cloud Specialist to join our team at HCL in Fremont, CA. The ideal candidate will have deep expertise in Salesforce Marketing Cloud and a proven ability to manage end-to-end campaign execution, data integrations, and performance analysis.

Responsibilities:

Campaign Execution:

  • Design and execute marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Automation Studio, and Journey Builder.
  • Leverage dynamic content, AMPscript, and A/B testing to enhance campaign effectiveness.

Data Management:

  • Manage and segment data extensions, ensuring efficient integration with Salesforce CRM.
  • Maintain data accuracy, adhere to compliance requirements (e.g., CAN-SPAM, GDPR), and oversee subscriber preferences.

Integration and Automation:

  • Configure Marketing Cloud Connector and set up API integrations for seamless data flow.
  • Create advanced automations using Automation Studio and SQL queries.

Performance Analytics:

  • Analyze campaign performance metrics and provide actionable insights to optimize engagement.
  • Build and maintain dashboards to track KPIs and marketing ROI.

Collaboration and Support:

  • Collaborate with cross-functional teams to gather business requirements and align marketing strategies.
  • Provide training and support to internal teams for effective use of Salesforce Marketing Cloud tools.

Qualifications:

  • Education: Bachelor's degree in Marketing, Computer Science, or a related field.

Experience:

  • 3 years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
  • Strong skills in AMPscript, SQL, HTML, and CSS.
  • Familiarity with Marketing Cloud Connector and API integrations.

Certifications (Preferred):

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Consultant

Skills:

  • Excellent analytical, problem-solving, and communication skills.
  • Knowledge of email marketing best practices and compliance regulations.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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