Demo

Social Media and Marketing Intern

Excel Services Inc
Louisville, KY Intern
POSTED ON 1/16/2025
AVAILABLE BEFORE 3/21/2025

Job Description

Job Description

Description :

SUMMARY OF POSITION ROLE / RESPONSIBILITIES :

The social media and marketing intern will gain hands-on experience in managing and growing our social media presence, with a focus on highlighting key industry and HR celebration days, employee recognition, safety initiatives, and project milestones. The social media and marketing intern will use storytelling and attention to detail to engage diverse audiences across digital platforms.

Requirements :

ESSENTIAL FUNCTIONS OF THE JOB AND THE PERCENTAGE OF TIME SPENT ON EACH FUNCTION

Social Media Management : 25%

  • Plan, create, and schedule social media posts in alignment with a pre-defined calendar of HR celebration days, such as Women in Construction Week, Safety Week, and Employee Recognition Days.
  • Develop engaging content for platforms such as LinkedIn, Instagram, Facebook, and others to highlight company culture, safety initiatives, and completed projects.
  • Monitor and respond to audience interactions to foster engagement and grow our online community.

Content Creation : 25%

  • Write and design content for posts, including captions, graphics, photos, and short videos.
  • Spotlight employees through features like “Employee of the Month,” project team highlights, and behind-the-scenes glimpses of company life.
  • Develop materials to celebrate milestones such as anniversaries, certifications, and
  • awards.

    Project and Event Highlights : 15%

  • Collaborate with project managers to gather updates, photos, and details on completed and ongoing projects for promotion.
  • Assist in creating posts and materials to showcase community involvement, tradeshows, and other events.
  • HR Celebration Calendar : 15%

  • Maintain and follow a marketing calendar that incorporates nationally and industry-recognized days such as National Safety Week, Administrative Professionals’ Day, and Construction Appreciation Week.
  • Coordinate with the HR team to capture and share photos or stories from company events and celebrations.
  • Analytics and Reporting : 5%

  • Track the performance of posts and campaigns to identify trends and opportunities for improvement.
  • Prepare a monthly report summarizing key metrics and offering recommendations for growth.
  • Collaboration and Communication : 10%

  • Work closely with HR, safety, and operations teams to gather content ideas and ensure alignment with company branding.
  • Participate in team meetings to brainstorm creative concepts and stay informed on upcoming projects and events.
  • MARGINAL FUNCTIONS OF THE JOB AND THE PERCENTAGE OF TIME SPENT ON EACH FUNCTION

  • 5% - Other duties, as assigned.
  • NORMAL WORK SCHEDULE

    Specify days and hours this position is required to work as well as any variations from this schedule (ex : on call, shift rotations, seasonal extended hours, travel, etc.)

  • Monday – Friday 8 : 00 AM – 5 : 00 PM
  • EDUCATION, TRAINING, AND EXPERIENCE

    Minimum Qualifications :

    Education : Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.

    Skills and Abilities :

  • Strong written and verbal communication skills.
  • Experience with social media platforms and tools such as Canva, Adobe Creative Suite, or similar software.
  • Basic understanding of photography, video editing, and graphic design is a plus.
  • Ability to work independently, manage deadlines, and multitask in a fast-paced environment.
  • A passion for creative storytelling and an eye for detail.
  • COMMUNICATION

    Statement of internal and external business contact, including frequency and scope.

  • Excellent communication and interpersonal skills are required. (Oral, Witten, and Public Speaking / Presentations.
  • STATEMENT OF RESPONSIBILITY FOR CONFIDENTIAL DATA.

    The disclosure of which would be prejudicial to the successful operation of Excel Services.

  • Responsible for Confidential Information
  • Employee PII
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