What are the responsibilities and job description for the Director of Brand Development position at Excelligence Learning Corporation?
Digital Marketing Expertise Sought
We are seeking an experienced Director of Marketing to join our team and drive our digital marketing efforts in the K-12 education sector. In this role, you will be responsible for developing and executing digital marketing strategies that elevate brand awareness and drive engagement among educators.
As a key member of our team, you will be responsible for implementing AI-driven personalization to optimize user experiences and conversion rates on our eCommerce platform, developing customer retention and loyalty programs, and executing data-backed portfolio strategies to boost average order value.
- Digital Strategy: Develop and execute digital marketing strategies that resonate with teachers, school administrators, and district decision-makers.
- Cross-Functional Collaboration: Collaborate closely with sales teams to drive GTM strategies for K-12 schools.
- Data Analysis: Track and analyze key performance metrics, ensuring marketing ROI aligns with business objectives.
You will need to be a strategic, data-driven thinker with excellent communication and cross-functional collaboration skills. You will also need expertise in multi-channel marketing execution, including SEO, paid media, email, and direct response marketing.
