What are the responsibilities and job description for the Director of Marketing position at Excelligence Learning Corporation?
Lead the Future of K-12 Marketing
Are you a dynamic, data-driven marketing leader with a passion for the K-12 education space? Do you thrive on building brands, driving growth, and creating impactful go-to-market (GTM) strategies? If so, Excelligence Educational Solutions is looking for you.
We're seeking a DIRECTOR OF MARKETING to drive strategy, execution, and performance for our K-12 public and private school market. In this role, you'll be at the forefront of transforming our product offerings, partnering closely with Sales Leadership, and leading multi-channel marketing initiatives to enhance brand awareness, engagement, and revenue growth.
This is a 100% in-office role based in Monterey, CA or Shelton, CT, reporting directly to the Chief Revenue Officer, with a dotted line to the SVP of Marketing.
What You'll Own & Drive:
Brand & Market Positioning
Customer Growth & Engagement
Marketing Execution & Performance Optimization
Are you a dynamic, data-driven marketing leader with a passion for the K-12 education space? Do you thrive on building brands, driving growth, and creating impactful go-to-market (GTM) strategies? If so, Excelligence Educational Solutions is looking for you.
We're seeking a DIRECTOR OF MARKETING to drive strategy, execution, and performance for our K-12 public and private school market. In this role, you'll be at the forefront of transforming our product offerings, partnering closely with Sales Leadership, and leading multi-channel marketing initiatives to enhance brand awareness, engagement, and revenue growth.
This is a 100% in-office role based in Monterey, CA or Shelton, CT, reporting directly to the Chief Revenue Officer, with a dotted line to the SVP of Marketing.
What You'll Own & Drive:
Brand & Market Positioning
- Define and execute marketing strategies that elevate brand awareness and resonate with teachers, school administrators, and district decision-makers.
- Develop and execute GTM strategies for K-12 schools, collaborating closely with sales teams.
- Craft personalized and state-specific marketing initiatives to drive adoption and engagement.
- Align marketing efforts with public and private education budget cycles.
Customer Growth & Engagement
- Implement AI-driven personalization to optimize user experiences and conversion rates on our eCommerce platform (RGS website).
- Develop customer retention and loyalty programs to increase Net Promoter Score (NPS) and maximize lifetime value.
- Execute data-backed portfolio strategies that boost average order value (AOV) in the public sector.
Marketing Execution & Performance Optimization
- Own and execute high-impact, multi-channel marketing campaigns, using a test-learn-pivot methodology.
- Optimize the Excelligence RGS eCommerce site in partnership with Web Development to improve conversion rates and revenue.
- Oversee content and marketing strategies for paid media, organic social, SEO, email, SMS, direct mail, and catalog marketing.
- Lead Excelligence's
