What are the responsibilities and job description for the K-12 Education Leader position at Excelligence Learning Corporation?
K-12 Marketing Leadership Opportunity
We are looking for a seasoned Marketing Director to drive our K-12 marketing strategy and execution. In this role, you will have the opportunity to lead high-impact marketing initiatives, work alongside a collaborative and innovative team, and make a meaningful difference in education.
As a key member of our team, you will be responsible for defining and executing marketing strategies that elevate brand awareness and resonate with educators. You will also need to develop and execute GTM strategies for K-12 schools, collaborate closely with sales teams, and craft personalized and state-specific marketing initiatives to drive adoption and engagement.
- Lead High-Impact Initiatives: Own and execute high-impact, multi-channel marketing campaigns using a test-learn-pivot methodology.
- Oversight and Execution: Oversee content and marketing strategies for paid media, organic social, SEO, email, SMS, direct mail, and catalog marketing.
- Data-Driven Strategy: Track and analyze key performance metrics, ensuring marketing ROI aligns with business objectives.
You will need to be a strategic, data-driven thinker with excellent communication and cross-functional collaboration skills. You will also need expertise in multi-channel marketing execution, including SEO, paid media, email, and direct response marketing.
