What are the responsibilities and job description for the Senior Marketing Strategist position at Excelligence Learning Corporation?
K-12 Education Marketing Role
We are looking for a seasoned Marketing Director to join our team and drive our K-12 marketing efforts. In this role, you will have the opportunity to lead high-impact marketing initiatives, work alongside a collaborative and innovative team, and make a meaningful difference in education.
As a key member of our team, you will be responsible for defining and executing marketing strategies that elevate brand awareness and resonate with educators. You will also need to develop and execute GTM strategies for K-12 schools, collaborate closely with sales teams, and craft personalized and state-specific marketing initiatives to drive adoption and engagement.
- Education Market Expertise: Deep understanding of education market trends, customer behaviors, and decision-making processes in public/private schools.
- Strategic Thinking: Ability to turn insights into high-impact campaigns.
- Collaboration: Excellent communicator and cross-functional collaborator able to lead teams in a matrixed environment.
You will need to be a strategic, data-driven thinker with excellent communication and cross-functional collaboration skills. You will also need expertise in multi-channel marketing execution, including SEO, paid media, email, and direct response marketing.
