What are the responsibilities and job description for the Marketing & Communications Assistant position at Exceptional Parents Unlimited, Inc.?
Description
Company Overview:
Exceptional Parents Unlimited (EPU) is a not-for-profit community benefit organization committed to its mission to guide and strengthen families and children with unique needs through early intervention and supportive services that cultivate hope and resilience. It’s our vision that families are safe places for children with unique needs to find love, belonging, guidance, and support. EPU was founded in 1976 and has expanded to serve 12 counties.
Job Summary
The Marketing and Communications Assistant plays a critical role in elevating the image and reputation of EPU. This position is responsible for brand strategy and marketing across various channels, including digital outreach. The Marketing and Communications Assistant will direct marketing efforts toward clients, the public, and donors, aiming to boost EPU’s social media presence and enhance search engine optimization (SEO) performance.
Essential Functions
Knowledge, Skill, and Experience:
Education: Requires a bachelor’s degree in marketing, communications, or a related field.
Skills: The candidate must have excellent written and verbal communication skills. They must also have strong analytical skills, with the ability to interpret data and generate actionable insights, creativity, mature judgment, and attention to detail.
Experience
Typical Working Conditions: The position is located at the EPU facility. It requires sitting and working on a computer for extensive periods. Fingering (fine dexterity) and repetitive hand and wrist motions are also required.
Equipment Used: Computers, printers, telephones, and any other office-related machines. Local travel may require operating a vehicle.
Essential Physical Tasks: Must be able to sit for long periods of time, working with a keyboard or computer screen.
This position description may not be an exhaustive list of all duties, knowledge, or abilities associated with this classification. However, it is intended to reflect the principal job elements accurately. Related duties, knowledge, or skills to those expressly stated may also be required for the successful performance of the position.
Company Overview:
Exceptional Parents Unlimited (EPU) is a not-for-profit community benefit organization committed to its mission to guide and strengthen families and children with unique needs through early intervention and supportive services that cultivate hope and resilience. It’s our vision that families are safe places for children with unique needs to find love, belonging, guidance, and support. EPU was founded in 1976 and has expanded to serve 12 counties.
Job Summary
The Marketing and Communications Assistant plays a critical role in elevating the image and reputation of EPU. This position is responsible for brand strategy and marketing across various channels, including digital outreach. The Marketing and Communications Assistant will direct marketing efforts toward clients, the public, and donors, aiming to boost EPU’s social media presence and enhance search engine optimization (SEO) performance.
Essential Functions
- Brand Management: Maintain and strengthen the organization's brand visibility, ensuring consistency across all marketing materials and communications.
- Brand Strategy: Assist in developing and implementing brand guidelines and strategies to enhance the organization's visibility and reputation.
- Marketing Plan: Develop and execute marketing plans across various channels, including digital, print, and events, to reach diverse audiences, including clients, donors, and community partners.
- Social Media Management: Boost the organization's social media presence by creating engaging content, coordinating organization-wide outreach, monitoring trends, and interacting with followers.
- SEO Optimization: Improve website traffic and search engine rankings through effective SEO strategies, including refreshing content, keyword research, and content optimization.
- Content Creation: Write, create, and manage content for marketing campaigns, including newsletters, blog posts, social media posts, and promotional materials. Leverage content creation across the organization to raise the profile of EPU. Research, interview, and write stories to demonstrate EPU’s impact.
- Campaign Analysis: Monitor and analyze the performance of marketing campaigns, providing regular reports, trend reports, and recommendations for improvement.
- Collaboration: Acts as a resource for developing marketing strategies to advance programs and initiatives. Work closely with the Development Department to align marketing efforts with fundraising goals and initiatives.
- Public Relations: Assist in managing public relations activities, including writing press releases, coordinating media outreach and event promotion.
- Client and Donor Communication: Assist in developing targeted communication strategies to engage clients and donors, fostering positive relationships, loyalty, and philanthropic growth.
- Maintain, manage, and process records and information in a confidential manner that consistently meets HIPAA and other applicable confidentiality regulations.
- Adhere to EPU standards, policies, and procedures.
- The EPU facility's standard operating hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. The position may require a variation of hours depending on the department and position needs.
- Perform other duties as assigned by the Director of Development and Communications and/or President/CEO.
Knowledge, Skill, and Experience:
Education: Requires a bachelor’s degree in marketing, communications, or a related field.
Skills: The candidate must have excellent written and verbal communication skills. They must also have strong analytical skills, with the ability to interpret data and generate actionable insights, creativity, mature judgment, and attention to detail.
Experience
- 1 years’ experience in a not-for-profit organization and/or marketing, communications is a plus.
- Experience with various email, CRMs and marketing software, such as Bloomerang, Salesforce, Google Analytics and Suite, and Canva.
- Experience in working with various social media platforms such as Facebook, Instagram, LinkedIn, etc.
- Hold a valid California Driver's license and good driving record with no serious violations for the previous two-year period and be able to provide proof of current automobile liability insurance.
Typical Working Conditions: The position is located at the EPU facility. It requires sitting and working on a computer for extensive periods. Fingering (fine dexterity) and repetitive hand and wrist motions are also required.
Equipment Used: Computers, printers, telephones, and any other office-related machines. Local travel may require operating a vehicle.
Essential Physical Tasks: Must be able to sit for long periods of time, working with a keyboard or computer screen.
This position description may not be an exhaustive list of all duties, knowledge, or abilities associated with this classification. However, it is intended to reflect the principal job elements accurately. Related duties, knowledge, or skills to those expressly stated may also be required for the successful performance of the position.
