What are the responsibilities and job description for the Lifecycle Marketing Manager position at Exclaimer?
Lifecycle Marketing Manager
Department : Marketing
Employment Type : Permanent - Full Time
Location : US - Boston
Please make an application promptly if you are a good match for this role due to high levels of interest.
Description
Exclaimer, a tech scale-up with big plans, is looking for a growth-obsessed Lifecycle Marketing Manager, responsible for optimising and delivering lifecycle marketing and automations globally. You will collaborate with the Marketing team and wider business to ensure the lifecycle strategy meets the needs of the rapidly growing business.
Reporting to the Head of Email & Lifecycle, you will manage lifecycle automations in HubSpot, using your technical knowledge and skills to enable the delivery of best-in-class marketing across channels throughout the funnel. You will work closely with the Email Marketing Manager to support and enable technical aspects of email marketing.
At Exclaimer, we like to ‘drink our own champagne’. You will also work with colleagues across Marketing to deliver email signatures as a channel in integrated marketing campaigns.
Key Responsibilities
- Manage lifecycle marketing automations : Oversee the development, implementation, and optimisation of automated lifecycle marketing campaigns in HubSpot.
- Technical implementation : Use technical knowledge in HubSpot to support the execution of lifecycle marketing initiatives.
- Collaboration with Email Marketing : Work closely with the Email Marketing Manager to support the technical aspects of email campaigns.
- Deliver email signatures as a marketing channel : Work with the wider Marketing team to set up, deploy and optimise email signatures for integrated campaigns.
- Cross-functional collaboration : Collaborate with Content, Demand Generation, Product, Sales, Channel and Customer teams.
- Drive channel innovation and best practices : Identify and implement automations and lifecycle marketing best practices.
- Performance Tracking and Reporting : Recommend and deliver against KPIs and metrics to evaluate the performance of lifecycle marketing campaigns.
- Experimentation and Testing : Design and run A / B tests and other experiments to continuously optimize lifecycle automations.
Skills, Knowledge and Expertise
Benefits
We offer you a challenging job in a growing and truly global international SaaS company with a competitive compensation structure :
Exclaimer is an equal opportunity employer and people seeking employment with us are considered without regard to race, colour, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.
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