Digital Account Manager, Paid Advertising

Executive Alliance is pleased to represent our client who are a boutique digital integrated advertising and media agency that drives demand generation and brand strategy for startup and SMB companies across the New York metropolitan area and eastern U.S. They are headquartered in Melville, New York, Long Island.

They are seeking a Digital Account Manager, Paid Advertising who guides clients, teams and integrated media campaigns focused on advancing brands and demand generation programs across social media, digital and offline channels.

NOTE: This opportunity is remote with the Digital Account Manager preferably residing in the greater New York metropolitan area to best engage with clients, teams and prospects.

The ideal Digital Account Manager will lead client account strategy, combining data-driven insights with creative direction. This role will oversee digital strategy with a focus on SEO, website performance, and content, while also providing creative guidance to the account manager and design team. This prospect will be a seasoned marketer who can balance analytical thinking with creative vision, ensuring cohesive, innovative strategies that resonate with clients and deliver measurable results.

Key Responsibilities

● Account Strategy & Leadership: Shape and lead the strategic direction for 3-5 retainer client accounts, and provide strategic direction on one off projects (limited), ensuring alignment with their business goals. Develop comprehensive digital marketing plans that seamlessly integrate the agency's core services, such as SEO, web design, content marketing, and lead generation, to drive measurable results.

● SEO & Data Analysis: Conduct thorough SEO keyword research, audits, and performance analysis to identify opportunities for improvement. Craft and oversee the implementation of SEO strategies that enhance organic search visibility and optimize site performance. Analyze digital marketing metrics regularly, delivering actionable, data-driven insights that drive campaign optimization and improvements. Collaborate with internal teams to ensure the seamless execution of these strategies.

● Perform Audits: Conduct in-depth audits for existing customers, prospects, and new clients, evaluating website performance, competitive positioning, SEO effectiveness, and social media presence. Provide detailed reports with insights and recommendations to enhance digital strategy and online visibility.

● Results Monitoring & Adjustments: Continuously monitor, analyze, and report on performance. Proactively adjust strategies as needed to exceed client expectations, meet evolving business goals, and foster growth both for client accounts and the agency.

● Client Service Management: Oversee admin account operations, including billing, estimates, status reports, project timelines, budgets, and schedules. Ensure all client communications, updates, and documentation are timely and clear.

● Content Strategy Development: Define and document comprehensive content strategies for content marketing, including SEO-driven blogs, ebooks, whitepapers, and case studies, as well as social media. Create structured content plans that align with client objectives and audience engagement. Write social media posts and strategy, and provide clear art direction to the design team for accompanying visuals, ensuring consistency with brand identity and strategic goals.

● Creative Vision & Direction: Provide creative leadership by guiding the design team and account managers to ensure all creative outputs are strategically aligned with client goals. Translate data-driven insights and strategic goals into visually compelling and user-centric designs. Lead creative discussions with clients, ensuring that content and design choices effectively engage target audiences.

● Client Communication & Identify New Business Opportunities: Lead client strategy meetings, effectively communicating both strategic and creative campaign elements. Address elevated client concerns, ensuring satisfaction and maintaining strong relationships. Identify upsell opportunities and present innovative ways to enhance collaboration and client engagement, driving business growth for both parties.

● Team Guidance & Mentorship: Mentor account managers and support their development in implementing strategies. Collaborate closely with design, development, and content teams, ensuring creative and technical elements align with the overall strategic direction.

● Cross-Channel Collaboration: Oversee the execution of on-page and off-page SEO tactics, working in collaboration with content creators, designers, and paid media specialists to deliver integrated and effective campaigns.

● Stay Ahead of Trends: Keep up-to-date with industry trends, best practices, and technological advancements in SEO, web design, content marketing, AI, and digital strategy. Share insights with the team to drive continuous innovation and ensure ONE18 remains at the forefront of the industry.

● Proposal & Budget Negotiation: Negotiate new and existing proposals and budgets with clients, ensuring that agreements are mutually beneficial and contracts reflect the value provided. This includes new SOW and renewals. Manage overall profitability of accounts, making adjustments as necessary to optimize both client satisfaction and agency success.

● Team Briefings & Communication: Ensure seamless communication across teams by effectively briefing relevant stakeholders on client updates, changes, and evolving business needs. Facilitate smooth coordination to ensure all teams are aligned with client expectations and project timelines.

Qualifications

● Bachelor's degree in Marketing, Communications, Business, or a related field.

● Minimum of 6 years of experience in digital marketing with expertise in SEO strategy, web design, content marketing, paid, and creative.

● Strong creative vision with the ability to guide design and content teams in line with strategic objectives.

● Strong understanding of AI (Chat GPT), and other platforms.

● Proven track record of developing and executing successful SEO campaigns, with measurable results in organic search rankings, traffic, and conversions.

● In-depth knowledge of Website Design and Development processes, Social Media Platforms (setup and management), Paid Ad platforms and campaigns, and SEO best practices, tools, and techniques, including but not limited to design, content, user journey, keyword research, on-page optimization, link building, and technical SEO.

● Expertise in SEO tools (Google Analytics, SEMrush, Ahrefs, etc.), website best practices, running and analyzing PPC and Social Ad Campaigns, and UX/UI principles.

● Excellent analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions.

● Strong communication and presentation skills, with the ability to articulate complex concepts and strategies in a clear and compelling manner.

● Proven ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

● Experience managing cross-functional teams and mentoring junior staff.

● Certifications in Google Analytics, Google Ads, and/or other relevant platforms are a plus.