What are the responsibilities and job description for the Trade Marketing Director position at Executive Alliance?
Our client is looking for a Trade Marketing Director.
Job Description :
Salary : $85000 - $90000
Position Title : Trade Marketing Director
Position Overview
The Trade Marketing Director is responsible for developing and executing strategies that strengthen relationships with our brands, drive channel performance, and maximize the visibility of the company’s products or services across all sales and distribution networks.
Key Responsibilities
- Trade Marketing Strategy Development
- Design and implement comprehensive trade marketing plans to achieve company growth targets.
- Align trade strategies with overall brand positioning and business goals.
- Develop innovative programs to increase visibility and sell-through in key trade channels.
- Channel Development and Management
- Analyze trade channel performance.
- Collaborate with sales teams to identify opportunities for market growth and partner engagement.
- Optimize trade marketing investments to ensure ROI across all channels.
- Promotional Campaigns and Programs
- Develop trade-specific promotions, incentive programs, and merchandising initiatives to drive partner engagement and sales.
- Oversee the creation of POS materials, trade brochures, and digital toolkits for partners.
- Monitor promotional effectiveness and adjust strategies as needed to maximize impact.
- Sales Enablement and Training
- Provide and sales teams with the tools, training, and resources needed to effectively promote the company’s offerings.
- Data Analysis and Reporting
- Analyze performance data and identify actionable insights for optimization.
- Monitor market trends, customer behavior, and competitor activity to inform strategies.
- Report on KPIs, including sales performance, trade marketing ROI, and partner engagement.
- Cross-Functional Leadership
- Collaborate with internal stakeholders, including sales, product, and marketing teams, to align trade initiatives with company objectives.
- Partner with external vendors, agencies, and distributors to execute campaigns.
Job Requirements :
Required Skills and Qualifications
Preferred Attributes
Benefits
Salary $85,000-$90,000
IND2
Contact Details : Ally Roberts
Ally@execesallied.com
631-493-0518
Salary : $85,000 - $90,000
