What are the responsibilities and job description for the Customer Insights Analyst position at Exelon Corporation?
Description
We're powering a cleaner, brighter future.Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.
We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies - Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).
In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.
Are you in?
PRIMARY PURPOSE OF POSITION
Assist with the implementation of a diverse set of projects, including (a) customer satisfaction measurement, tracking and benchmarking, (b) image and brand equity research, (c) needs-based market segmentation, (d) new product and service concept testing and demand forecasting, (e) customer assessment of products and services, (f) ad and copy testing, (g) communications and issues management research, and (h) industry assessment. Many of the projects will require use of licensed on-line survey tools. Position may be required to work extended hours for coverage during storms or other energy delivery emergencies.
PRIMARY DUTIES AND ACCOUNTABILITIES
- Executes research projects and assists with identifying strategic and tactical insights as they relate to research and business objectives. Execution of market research will include use of on-line survey tools including survey programming and data analysis. (60%)
- Assists with developing and providing timely and actionable research findings to internal clients. (20%)
- Assists Senior Market Research Analysts with planning, execution and analysis quantitative and qualitative research projects. (20%)
JOB SCOPE
Position will work across multiple departments to execute and assist with the development, analysis and provision of multiple research projects
Qualifications
MINIMUM QUALIFICATIONS
- Education: Bachelor's degree required in customer insights, market research, marketing, statistics, economics, psychology or computer science or other applicable field of study.
- Experience: Minimum 2 - 4 years or equivalent in customer insights, marketing research or data analysis.
- Analytical Abilities
- Proven ability to execute research, extrapolate and integrate data, extract insights and draw conclusions, and develop clear, concise reports.
- Communication Skills: Ability to use customer insights, research and data analysis to help develop conclusions and actionable recommendations. Good oral and written communication skills.
- In lieu of degree, 3-6 years of relevant experience
PREFERRED QUALIFICATIONS
- Education: Bachelor's degree required in market research, marketing, statistics, economics, engineering, psychology or computer science or other applicable field of study.
- Experience: Minimum 1 - 3 years or equivalent in marketing research or data analysis.
- Analytical Abilities - Proven ability to execute market research, extrapolate and integrate data, draw conclusions, and develop clear, concise reports. Communication Skills:
- Ability to use market research and data analysis to help develop conclusions and actionable recommendations. Good oral and written communication skills.
