Digital Marketing Specialist (PPC/SEO)

Digital Marketing Specialist (PPC/SEO) Location: USA- Remote Job Overview: The Digital Marketing Specialist will develop digital advertising campaigns and lead generation strategies. Responsibilities will include the day-to-day management of paid search campaigns, audience targeting, and improving the efficiency and effectiveness of online campaigns, along with SEO management and monitoring. The Digital Marketing Specialist will be innovative, detail oriented, and have a passion for digital advertising and search engine optimization strategies. Job Responsibilities: Online Advertising – Develop PPC campaigns and social advertising efforts, with a focus on optimization and lead generation strategies. Campaign Analytics – Evaluate effectiveness of online advertising campaigns; collect and disseminate metrics and analytics about online campaign effectiveness, social media engagement, and channel performance. SEO Strategies - Help optimize SEO efforts to enhance content marketing and growth, keyword analysis, and link building strategies. Social Media – Support social content creation and posting as needed, along with measuring social campaign performance. Best Practices Development - Keep up to date on digital marketing trends and best practices and provide online advertising expertise to the team as needed. Job Qualifications: A dynamic problem-solver focused on quality and responsiveness Exceptional communication skills, writing, speaking, listening Exceptional organizational skills, comfortably able to juggle multiple tasks and deadlines An eager learner, willing and excited to learn from their colleagues and partners A good understanding of data analytics; using them to inform outcomes and adjustments BA/BS in marketing, digital advertising, communications, or related business field (or equivalent experience) 1 years of professional experience in communications/digital marketing 1 years of experience managing AdWords/Bing campaigns and other online advertising programs Proven data analysis and reporting skills Excellent project management skills Familiarity with social management platforms Self-motivated and detail-oriented with dynamic problem-solving capabilities Experience working within a collaborative and cross-functional team environment Preferred Job Qualifications: Experience working with graphics programs such as Photoshop/Adobe Spark Experience working with Marketo (or similar marketing automation program) Familiarity with E-Marketing tools such as HootSuite//Sprout Social Knowledge of K-12 education market Experience with Google Analytics and Google Tag Manager Why Work With Us? In addition to competitive salaries and generous benefits, ExploreLearning offers an exciting and dynamic working environment in which creativity, teamwork and professional growth are valued and rewarded. Our award-winning online programs bring engaging and effective instructional strategies to K-12 classrooms around the world. Over the course of the last 20 years, we’ve received numerous awards from some of the worlds most respected education organizations, and were recently named one of the Best Places to Work in Virginia. Our office is based in historic downtown Charlottesville, Virginia, located approximately 100 miles southwest of Washington, D.C., and consistently rated one of America’s best places to live. The area offers a wide variety of business, cultural, historical, educational and sport-related attractions. To learn more about our organization and the exciting work we do, visit us online. An Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability. Cambium Learning® Group is the education essentials company. With an intentionally curated portfolio of respected global brands, Cambium serves as a leader in the education space, helping millions of educators and students feel more universally valued each and every day. In everything we do and across all our brands, we focus on the elements that are most essential to the success of education Our family of companies includes: Cambium Assessment Lexia® Learning Learning A-Z® Voyager Sopris Learning® ExploreLearning® Time4Learning® Kurzweil Education® To learn more about the Cambium organization and our other career opportunities, visit www.cambiumlearning.com/about-us/careers As a group, we value: Simplicity - Across all our teams and all areas of our business, we create simplicity, making things easier and more clear for all those we work with. Certainty - We continually strive to eliminate doubt, delivering solutions, services and communications that our customers know they can count on. Now - We understand the need to make a difference not only for the future, but for today, and our people are committed to making the most of each moment we spend serving our customers.