What are the responsibilities and job description for the App Store Optimization Specialist position at Expedia Group?
About Expedia Group
At Expedia Group, we aim to establish enduring connections with both travelers and partners. Our Marketing division fosters a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.
Join us in shaping the future of travel by partnering closely with Google, Facebook, Apple, and Play Store to power app installs.
Job Requirements
- Develop and execute testing roadmaps, including determining milestones and priorities for different phases
- Drive installs through app store optimization to enhance organic visibility
- Analyze data to identify opportunities and implement effective solutions
- Monitor changes and updates to app store algorithms and identify new opportunities
- Implement and maintain reporting and dashboards to track performance and progress
- Manage cross-functional projects by simplifying complex issues and ensuring clear communication
What We Offer
- Full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources
- Proud to be named as a Best Place to Work on Glassdoor in 2024 and recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others
- Global team of passionate and dedicated professionals
- Opportunities for growth and professional development
Responsibilities
- Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
- Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
- Familiarity with App Store/Google Play algorithm rules
- Masters or Bachelor's in Computer Science/Management/Statistics or related field or equivalent related professional experience
About Us
- We're building a more open world.
- The official website to find and apply for job openings at Expedia Group is careers.
- Our family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.Trademarks and logos are the property of their respective owners.
