What are the responsibilities and job description for the Digital Marketing Strategist position at Expedia Group?
About Expedia Group
Expedia Group is a leading travel technology company that powers global travel for everyone, everywhere. Our diverse and vibrant community drives our success by creating cutting-edge technology to make travel smoother and more memorable.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.
Job Description
- Drive installs through app store optimization to enhance organic visibility
- Analyze data to identify opportunities and implement effective solutions
- Develop and execute testing roadmaps, including determining milestones and priorities for different phases
- Monitor changes and updates to app store algorithms and identify new opportunities
- Identify opportunities for process improvements and operational automation
- Implement and maintain reporting and dashboards to track performance and progress
- Manage cross-functional projects by simplifying complex issues and ensuring clear communication
Requirements
- Masters or Bachelor's in Computer Science/Management/Statistics or related field or equivalent related professional experience
- Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
- Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
- Familiarity with App Store/Google Play algorithm rules
- Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
- SQL/data mining and visualization skills
Benefits
- We're building a more open world.
- The official website to find and apply for job openings at Expedia Group is careers.
- We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
- Our family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.Trademarks and logos are the property of their respective owners.
