What are the responsibilities and job description for the Marketing Operations Manager position at Expedia Group?
We're part of Expedia Group, a leading travel company empowering global travel for everyone, everywhere. Our goal is to create a seamless travel experience through innovative solutions.
People are at the heart of everything we do. We provide a comprehensive benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources. This fuels our employees' passion for travel and ensures a rewarding career journey.
Our Marketing division strives to establish enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands through creative excellence and innovative marketing strategies. We partner closely with Google, Facebook, Apple, and Play Store to power app installs. Drive installs through app store optimization to enhance organic visibility. Analyze data to identify opportunities and implement effective solutions. Develop and execute testing roadmaps, including determining milestones and priorities for different phases. Monitor changes and updates to app store algorithms and identify new opportunities. Identify opportunities for process improvements and operational automation. Implement and maintain reporting and dashboards to track performance and progress. Manage cross-functional projects by simplifying complex issues and ensuring clear communication.
Required skills include a Master's or Bachelor's degree in Computer Science/Management/Statistics or a related field. Experience in ASO, SEO, or equivalent professional experience is preferred. Familiarity with App Store/Google Play algorithm rules is essential. Functional/technical skills in SQL/data mining and visualization are necessary. Knowledge of mobile measurement and app analytics platforms is required. Able to collect data, perform analyses, articulate findings, and provide recommendations.
